tooth-sensitivity
Mindshare

Mindshare has created a technology-driven chatbot exclusively for GSK brand Sensodyne. The senso-bot was launched using Google Assistant

exchange4media Staff Apr 15, 2019 1:39 PM

There is stiff competition from heavyweights like Colgate and Unilever: Prashant Pandey

"To create a market for specialist toothpaste in the middle of this competitive scenario appeared to be an insurmountable challenge," says Pandey as he talks about Sensodyne’s journey

Sarmistha Neogy Aug 31, 2015 8:32 AM