The announcement was made by IOA secretary general Rajiv Mehta

e4m Desk Jul 23, 2021 4:01 PM


A medley of ways in which brands extended support to the Indian contingent

e4m Desk Jul 23, 2021 8:31 AM


‘Humans of Bharat Petroleum’ campaign narrates the inspiring stories of seven employees of BPCL who will represent India in the games

e4m Desk Jul 21, 2021 3:08 PM


The platform has urged users to post using #MojCheers4India to shower support to the athletes

e4m Desk Jul 21, 2021 12:01 PM


The panellists include former Olympics athletes and sports legends like Anju Bobby George, Srikanth Kidambi, Abhinav Bindra, Vijender Singh, and Somdev Devvarman, and seasoned journalists

e4m Desk Jul 15, 2021 5:18 PM


SPSN has signed 11 sponsors so far. The broadcaster is likely to earn close to Rs 100 crore in ad revenue, according to industry estimates

Sonam Saini Jul 14, 2021 8:30 AM


Over 100 Indian athletes and sportspersons will represent India in Tokyo Olympics starting July 23

e4m Desk Jul 13, 2021 1:14 PM


The objective behind the collaboration is to drum up support for the Indian contingent

e4m Desk Jul 5, 2021 12:30 PM


The minute-long TVC talks about the fencer's trials and tribulations in her struggle to realise her dreams

e4m Desk Jun 22, 2021 11:23 AM


The company, which holds a separate contract with IOC for marketing the games, has reportedly lobbied and donated millions to Tokyo Olympics campaign

e4m Desk Oct 20, 2020 12:09 PM


The agreement will further support Team India’s promotions at its distinct multiplex properties around the country

e4m Desk Aug 13, 2020 4:18 PM

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Bach said that reorganising Olympics is a mammoth task, considering the games were cancelled only during the world wars

e4m Desk May 21, 2020 5:34 PM

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The entire sports media eco-system has seen a loss in brand engagements and low market sentiment, affecting advertising revenues, say industry players

Tasmayee Laha Roy Mar 31, 2020 7:38 AM


We bring you a roundup of the news that made headlines this past week

e4m Desk Mar 28, 2020 10:01 AM

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The International Olympic Committee has announced that the new schedule for the games will be worked out in the coming weeks

e4m Desk Mar 24, 2020 8:48 AM


The programme will serve as a knowledge-sharing platform, giving the audiences an insight into the world of sports and its history

e4m Desk Feb 26, 2020 2:59 PM


The two collaborated to provide a great platform for local talent to showcase their creativity, passion for the local culture and desire to express themselves with digital art

e4m Desk Jan 20, 2020 3:43 PM