The same category saw entry of players like Fogg, Dettol Toilet Soaps, Trivago, Harpic, and Roop Mantra Ayur Face cream

exchange4media Staff Jul 9, 2018 8:53 AM


Varma has more than 13 years of experience in brand management and marketing communications

exchange4media Staff May 9, 2018 11:27 AM


Marc-Antoine de Roys, Global CEO, Kinetic Worldwide talks about the efforts the agency is putting towards integrating mobile with out-of-home (OOH), to make the medium more accountable and the overall scope of growth for the medium in the near future

Samarpita Banerjee Mar 28, 2018 9:00 AM


The special screenings will be organised across leading cinema chains on Saturday, August 12, 2017 in cities including Ludhiana, Udaipur, Indore, Surat and Lucknow

exchange4media Staff Aug 10, 2017 6:11 PM


Brands associated with sanitary hygiene and cleanliness, ranging from CPCV pipes, toilet cleaning liquids and seat sanitisers, team up with the movie crew to promote healthy sanitary habits

exchange4media Staff Aug 8, 2017 7:31 AM

Bollywood banks on ICC Champions Trophy 2017 for trailer debuts?blur=25

SRK chose India-Pak final to launch first mini-trailer of his upcoming movie, Akshay Kumar launched his trailer during India-South Africa match

Madhuwanti Saha Jun 20, 2017 8:06 AM

Dettol Toilet Soaps, Hindustan Lever lead @BARC Top 10 Brands and Top 10 Advertisers lists respectively?blur=25

In Week 11, Hero Splendor Range moved to second spot on the Brands list with 8719 insertions, while in Advertising, FMCG firm Hindustan Lever, Reckitt Benckiser India, and Cadburys India retained their top three spots

exchange4media Staff Mar 24, 2017 7:40 AM

HT says they are 40% ahead of TOI in Delhi NCR, TOI says it leads HT by 22% in Delhi NCR?blur=25

HT says with a daily readership of 23 lakhs they are almost 40% ahead of TOI in Delhi NCR, suggesting advertisers should pay TOI 40% less when they advertise. TOI says it outsells HT by 1.4 lakh copies amongst copies printed in Delhi NCR that carry a supplement

Abid Hasan May 6, 2015 8:54 AM

Hindustan Times counters the TOI challenge?blur=25

"Time indeed to start displaying the maturity that a good leader must demonstrate, and to look at the mirror," says Shantanu Bhanja, VP (Marketing) and Business Head, HT Media, reacting to TOI's 6 am challenge that questions HT leadership numbers in Delhi and NCR

Priyanka Mehra and Abid Hasan Sep 15, 2014 9:01 AM

The old lady of Bori Bunder celebrates 175 yrs with panache?blur=25

The Times of India has unveiled a series of initiatives and communication plans to engage its readers as the paper celebrates its 175th anniversary

Abid Hasan Apr 24, 2013 9:17 PM