Critical purpose can drive a brand's ability to generate unprompted choice: Tjaco Walvis

According to the Managing Partner of THEY, brands need to follow three crucial laws – distinct relevance, coherence & participation in order to acquir...

Spotlight on shifting media mindset @exchange4media Conclave to be held on Nov 25

With a speaker line-up that comprises some of the best minds in the business, both globally and in India, the Mumbai Leg of the Conclave will delve in...

Show more