Suparna Mitra?blur=25

At e4m's 5th Content Jam, Suparna Mitra, CEO, Watches & Wearables Division, TITAN, discussed how content marketing has become a challenge due to the growing influence of social media platforms

e4m Desk Oct 11, 2021 1:32 PM


With Riaz on board, the brand aims to increase engagement with fitness and fashion enthusiasts, who like to experiment with their everyday looks

e4m Desk Sep 2, 2021 12:37 PM

cricket live?blur=25

Cricket Live has emerged as the highest-rated impact show versus GECs with its mix of ‘cricketainment’ programming across regional channels, making it a winning proposition for brands

e4m Desk Aug 19, 2021 10:00 AM


The campaign is now live across the brand's online platforms and other offline medium11

e4m Desk Jul 6, 2021 12:53 PM

Ashok Sonthalia & Swadesh Behera?blur=25

Ashok Sonthalia is joining the company as new Chief Financial Officer & Swadesh Behera as Chief People Officer

e4m Desk Jul 1, 2021 5:04 PM


Written and conceptualized by Dentsu Webchutney, the film revolves around a frontline doctor, who is also a mother

e4m Desk Jun 28, 2021 3:17 PM

cannes lions?blur=25

From Covid fallout to budgetary constraints to execution challenges, reasons why none of the categories has an Indian entry, according to industry watchers

Misbaah Mansuri & Mansi Sharma Jun 14, 2021 9:26 AM

Titan - Adlift?blur=25

As part of the mandate, AdLift will handle SEO and Content Marketing for Titan Watches, Titan Eye Plus and Fastrack Eyewear brands

e4m Desk May 5, 2021 4:24 PM


Kanwalpreet Walia, Marketing Head, Fragrance & Accessories, Titan, shares insights on SKINN’s new collection for adventure seeking men and the challenge in creating a mood with fragrances digitally

Ritika Raj Jan 1, 2021 9:06 AM

Titan Skinn Escapade?blur=25

The new digital video highlights how the fragrance of SKINN Escapade collection enables one to embark on an unexpected journey and captures the true spirit of a wanderer’s soul

e4m Desk Dec 12, 2020 8:38 AM


Sudhakaran shared that Sonata managed to fetch a spontaneous recall of 3% and aided recall of 21% by its association with IPL 2019

Misbaah Mansuri Oct 6, 2020 9:03 AM

ajoy chawla?blur=25

On the launch of Zoya’s ‘Rooted’ collection, Ajoy Chawla, CEO - Jewellery Division, Titan Company, discusses strategies used to get customers back and being optimistic about festive & wedding season

Simran Sabherwal Oct 1, 2020 9:29 AM


The campaign film conceived by Lowe Lintas Bangalore is a youthful, high-fashion interpretation of what it means to be a Diva among Gen Z

e4m Desk Sep 28, 2020 4:47 PM

Suparna Mitra?blur=25

The CEO of Watches & Wearables Division, Titan, shared insights on brand strategies & digital engagement post-lockdown

e4m Desk Aug 28, 2020 12:44 PM

Suparna Mitra?blur=25

Join Mitra, CEO, Watches & Wearables Division, Titan, as she shares key learnings from Titan's brand journey during the pandemic at the fourth edition of the Digital Virtual Conference

e4m Desk Aug 25, 2020 3:38 PM

Suparna Mitra?blur=25

Mitra, the CEO of Titan, shares the intricacies of their recent campaign and how they plan to encourage consumers to invest in at least one non-essential item to help move the cycle of the economy

Misbaah Mansuri Aug 18, 2020 8:33 AM


Created by Wavemaker, the campaign educates everyone about the presence of harmful blue light in electronic gadgets

e4m Desk Aug 8, 2020 9:19 AM

Ranjani Krishnaswamy?blur=25

Ranjani Krishnaswamy, General Manager – Marketing, Jewellery Division, Titan Company Ltd., shares insights into the latest campaign from Tanishq, leveraging digital, the post-COVID future and more

Nafisa Shaheen Jul 2, 2020 8:39 AM


Conceptualised by Ogilvy, the 'Proud to be Me' campaign captures nuances of gender fluidity

e4m Desk Jun 29, 2020 4:09 PM

Father's Day?blur=25

The campaign created by Ogilvy Bangalore is live across Titan’s social media handles

e4m Desk Jun 20, 2020 9:52 AM