Programmatic ads cannot replace sales teams

The automated system of buying and selling ads is still in its early stages, but it has raised a storm of questions over several issues - primarily, if it will replace sales teams

Abhinn Shreshtha Sep 8, 2014 7:49 AM

Times Internet launches Hindi version of 'Speaking Tree'

The site reported category leadership in February, 2014 as per comScore with 8 million page views and nearly a million uniques

exchange4media Staff Apr 17, 2014 8:08 AM

'Keep calm and watch Pepsi IPL' says  Starsports.com

The amusing new digital campaign for Pepsi IPL is crafted to attract live streaming of IPL matches on Starsports.com

Sonam Gulati Apr 16, 2014 8:45 AM

Times Internet launches gocricket.com

The portal will stream Pepsi IPL matches on multiple digital platforms and offer exclusive content from Sourav Ganguly

exchange4media Staff Apr 15, 2014 12:08 PM

Outbrain inks strategic partnership with TIL to power content discovery in India

Outbrain’s Engagewill be used across desktop, tablet &mobile devices on all of Times Internet’s web properties, including The Times of India, Economic Times and Indiatimes, a reach of over a billion monthly readers

exchange4media Staff Mar 25, 2014 4:04 PM

Times Internet launches self-service augmented reality platform Alive Studio

TIL has extended its AR app Alive to form Alive Studio. With this enhancement, the company is targeting a B2B play by aiming to sell it to brands, publishers, and media agencies

Sonam Gulati Mar 3, 2014 8:39 AM

Times Internet launches travel portal, HappyTrips.com

HappyTrips intends to be the go-to destination in the travel category with curated travel advice and actionable and up-to-date information

exchange4media Staff Feb 18, 2014 8:09 AM

STAR India, Times Internet partner to distribute IPL on digital in India

Both companies will market the joint proposition, and STAR India will be solely responsible for monetisation, including advertising sales of IPL 2014

exchange4media Staff Jan 29, 2014 7:47 AM

Narayana Murthy unveils Economic Times IT initiative - ETCIO.com

ETCIO.com is a comprehensive media portal envisioned to offer news, information, data, tools and services to IT decision makers across all industries

exchange4media Staff Dec 23, 2013 1:22 PM

Times Internet's websites to be preloaded on Opera's Coast browser

Times Internet websites that will be bookmarked as Speed Dial entries on Coast are Gaana.com, Timescity, Box TV, Speakingtree.in, Zoom and ET

exchange4media Staff Nov 12, 2013 8:53 AM

The Economic Times unveils telecom news portal ETTelecom.com

ETTelecom.com will provide a comprehensive round up on telecom sector news, locally & globally, as well as in-depth analysis across varied topics such as technology, voice, VAS & allied sectors

exchange4media Staff Oct 30, 2013 5:17 PM

TIL inks partnership with Ziff Davis to launch IGN & Askmen in India

As part of the collaboration, Times Internet will manage and drive local Indian destinations for gaming and men’s lifestyle sites IGN.com and AskMen.com

exchange4media Staff Oct 10, 2013 7:46 AM

Times Internet launches Expresso to add value to digital marketing

Expresso is a comprehensive suite of ad technology that aims at increasing intelligence, automation and transparency for online ad targeting and delivery

Saloni Surti Sep 13, 2013 7:44 AM

TIL's BoxTV reaches 50 million views in four months

More than half of the audience consumed Bollywood content, followed by English & regional language content. There is growing interest in genres like romance, action & drama

exchange4media Staff Jul 24, 2013 7:54 AM

Times Internet partners with AIR for live Pepsi IPL commentary

Cricket fans can listen to live running commentary of 33 select Pepsi IPL 2013 matches over AIR’s National Channel & FM Gold Network in English & Hindi

exchange4media Staff May 1, 2013 7:09 PM

BoxTV in strategic pact with Sony Pictures & Disney UTV

Post this partnership, Times Internet’s BoxTV will offer premium Hollywood titles on its video streaming service

exchange4media Staff Feb 23, 2013 8:19 PM

Times Internet to bring Gaana on mobile

Gaana is now available as an application for Android, iOS, Blackberry and J2ME devices. The service is completely free to the end user

exchange4media Staff Jan 16, 2013 7:54 PM

Times Internet acquires MensXp

MensXP joins Times Internet to bring men’s lifestyle content to larger audiences

exchange4media Staff Nov 28, 2012 6:37 PM

A refurbished Indiatimes woos users & advertisers

With more flexible ad options, the web portal plans to reach out to a wider advertiser clientele

exchange4media Staff Oct 22, 2012 9:00 PM

timesdeal initiates first ever brand campaign

Print is being used to generate maximum impact; it is being supported by online display & search ads

Shanta Saikia Oct 11, 2012 1:32 AM