TOI, TTK Prestige in exclusive marketing pact for ‘Times Experiences’?blur=25

The Times of India and TTK Prestige bring to the audiences of the Times of India, the ‘Times Experiences’. ‘Times Experiences’ is a new initiative, whereby The Times of India will be providing marketing solutions to its partner, TTK Prestige, through advertisement coverage and activation initiative. The Times of India will cover this initiative editorially, where it will put forth unique solutions to cooking and benefits of induction coking.

exchange4media Staff Oct 12, 2010 11:26 AM

BBC TopGear celebrates fifth anniversary with a 3D avatar, a first in India?blur=25

BBC TopGear is all set to celebrate its fifth year in India this October with its special ‘epic’ issue in 3D. TopGear readers can enjoy the magazine’s epic journey in all three dimensions using 3D glasses supplied with the magazine.

exchange4media Staff Sep 29, 2010 7:53 AM

Microsoft, Lodestar UM, TOI allow consumers to ‘Win Big with Original’?blur=25

Microsoft, along with The Times of India and Lodestar UM, has announced the 30-day long ‘Win Big with Original’ campaign, which aims to help consumers identify the benefits of using original Windows software. The campaign will target various IT hubs across eight cities.

Akash Raha Sep 21, 2010 8:36 AM

TOI mulls Kochi edition?blur=25

It is learnt that The Times of India is seriously considering to launch a Kochi edition and is exploring various options. Sources in the know even say that The Times of India has put together a team in place to launch the Kochi edition.

Tuhina Anand Sep 8, 2010 7:39 AM

Anuj Singh puts in his papers at Red FM as National Marketing Head?blur=25

After a stint of more than four years at Red FM, Anuj Singh has put in his papers as National Marketing Head and West Head. March 31 will be his last working day at Red FM.

exchange4media Mumbai Bureau Mar 29, 2010 8:20 AM

8 pm IPL matches go half-covered in some newspapers because of deadline restrictions?blur=25

Early print deadlines in some newspaper houses are leading them to skip the coverage of the entire IPL match which starts at 8 pm. There are, however, a few newspapers that have relaxed their deadlines especially to cover the complete IPL match. It will be interesting to see if the semi-final and final matches will force the other newspapers to extend their deadlines and give readers full match coverage.

Nitin Pandey Mar 16, 2010 8:36 AM

TOI comes up with innovative cut-out exercise for Volkswagen?blur=25

After the first ever print roadblock for Volkswagen in November 2009, The Times of India has now come up with an innovative cut-out exercise for the car maker. This innovation has been carried across all editions of The Times of India and is part of Volkswagen’s aggressive campaign for the India market.

exchange4media Staff Mar 10, 2010 7:52 AM

Guest Column<br>Retrofit: The curious case of a ‘rip off’?blur=25

Lots of curious things go on in the media. There is a new twist to an old tale every single day. The reported demerger move of Air India and India and the subsequent denial issued saw its fair share of drama, which was further heightened when there were also accusations of a rip off of the media report. Sandeep Bamzai gives the details.

Sandeep Bamzai Feb 3, 2010 7:23 AM

Some more ripples created by TOI’s ‘Aman Ki Asha’; Phase II launched?blur=25

The Times of India’s peace initiative, titled ‘Aman ki Asha’, has garnered a lot of interest. The campaign is entering its second phase from today, which involves a massive on-ground activity that invites music lovers from India and Pakistan to come and lend their voice and art and become a part of the multi-faceted culture. The campaign has been created by Taproot India, while the media business is being handled by Lodestar Universal.

Tasneem Limbdiwala Jan 12, 2010 7:38 AM