the-nielsen-company
Sarang Panchal, Ex-MD, Nielsen, acquires stake in MRSS India?blur=25

Panchal has also been appointed Chief Executive Officer at MRSS India, the Indian arm of Majestic MRSS, where he will be spearheading the operations

exchange4media Staff Mar 11, 2014 7:39 AM

IMPACT Exclusive: All aboard the social media bandwagon?blur=25

As social media redefines consumer engagement rules, marketers scramble to join the gravy train. An indepth look at the current patterns of social media engagements undertaken by brands...

Dipali Banka May 25, 2011 9:11 AM

Facebook, Nielsen Company join hands for campaign effectiveness pilot in India?blur=25

The Nielsen Company and Facebook have come together to launch a pilot to help marketers better measure online advertising impact for greater RoI. The pilot will serve to combine Facebook’s growing reach amongst Indian consumers with Nielsen’s market research expertise and unearth insights about the effectiveness of advertising on Facebook.

exchange4media Staff Nov 25, 2010 7:57 AM

Nielsen appoints Amit Adarkar as Vice President of its Bases Division?blur=25

The Nielsen Company has announced the appointment of Amit Adarkar as Vice President, Nielsen Bases. Adarkar will be based out of Mumbai and will report to Prasun Basu, Vice President, Nielsen Bases, South Asia and Middle East & Africa, and Executive Director, Consumer Research, South Asia, The Nielsen Company.

exchange4media Mumbai Bureau Feb 20, 2010 6:04 AM