Top Story

e4m_logo.png

Home >> Media - TV >> Article

Multiplex and Producers call off two-month long strike

08-June-2009
Font Size   16
Multiplex and Producers call off two-month long strike

Film buffs can finally heave a sigh of relief, and some other media sectors can get back to worrying, as Bollywood producers and multiplex owners agreed to end the two-month long standoff. The bane of contention was over revenue sharing and the deadlock had prevented new films from being shown in Indian multiplexes since April 4, 2009.

Many media experts have been quoted on saying that the lack of new movies in theatres paid off in the favour of television viewing at home and even for the English titles and smaller titles to some extent.

As is known, producers demanded a 50-50 share in the profits generated by the cinemas, while theatre owners argued the producers’ cut should be less if a film does poorly at the box office. The multiplex owners wanted a performance-linked model based on a film’s budget and star power.

Reportedly, on June 5, 2009, the 50 percent revenue share has been agreed on for the first week. Reports also suggest that all national multiplexes were part of this agreement.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by