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STAR launches four new South Asian channels on Comcast’s Chicago Metro Area

26-September-2009
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STAR launches four new South Asian channels on Comcast’s Chicago Metro Area

STAR, a wholly owned subsidiary of News Corporation and one of Asia’s leading media and entertainment companies, on Friday, September 25, 2009 announced the launch of four new South Asian channels on Comcast’s Chicago area cable platform. The channels – Star Plus, Star One, Star News, and Star Gold – were launched on September 24, 2009 with an aim to create a robust and desirable Hindi entertainment package.

David Wisnia, STAR’s Senior Vice President of Distribution, Sales and Marketing and Head of STAR’s North American and European offices, said, “We are pleased to broaden our offering of top rated South Asian content for Comcast’s Chicago area subscribers. The launch of these four channels reflects a number of firsts in the industry and represents the fact that STAR now has the most South Asian channels of any one broadcaster on a cable platform. We look forward to strengthening our relationship with operators across North America and stand firm in our commitment to connect Asian viewers with relevant, compelling and top rated content.”

Natalie Rouse, Director of National Ethnic Marketing for Comcast, said, “STAR India Networks are part of Comcast’s on-going commitment to our customers to bring value by connecting them to the people, places and programming that are important in their lives. By expanding our already diverse programming, the South Asian community will have many favorite programmes available 24 hours a day, only on Comcast.”

Beginning September 24, these new STAR channels will be available to residential homes in areas like the city of Chicago and Chicago’s Northwest Suburbs, including Algonquin, Glenview, Lake Zurich, and Schaumburg. The availability of these channels will soon be expanded to include other cities in the Chicago metro area.

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