The content platform is planning to onboard other partners on the app in order to provide a plethora of options under podcasts that will redefine audio-content consumption for its users

exchange4media Staff 8 hours ago

lintas live?blur=25

The agency has devised a cross-functional content-led marketing plan for the brands

exchange4media Staff 11 hours ago

Times Network?blur=25

The network is offering eight different bouquets to its consumers which starts from a minimum of Rs. 5 to Rs 28

exchange4media Staff 14 hours ago


TRAI has also said that it will not allow the additional burden to fall on the consumers

Javed Farooqui 15 hours ago

Women Roles?blur=25

The ASCI & Futurebrands teamed for the GenderNext study to get an insight on the representation of women in ads with an objective to help brands & ad agencies shape gender narratives in a positive way

Kanchan Srivastava 15 hours ago

Acko Campaign?blur=25

The campaign has been launched across television, digital and social media

exchange4media Staff 1 day ago


Airtel is expecting to onboard 50+ brands on the platform in the coming year as interest from the market has been high

exchange4media Staff 1 day ago

The Mavericks?blur=25

Stellaris recently announced the launch of its second fund of $225 million that backed many market movers

exchange4media Staff 1 day ago

Pavan Ponnappa?blur=25

Ponnappa, Head of Categories & Marketing, eBay, shared that the campaign, in its first digital ad, showcases eight Indian sellers and their spirit of conviction in their businesses

exchange4media Staff 1 day ago

Ormax Media?blur=25

Ormax Televate tool is available for GEC, movies, news, kids, music and infotainment genres across all major Indian language

exchange4media Staff Oct 19, 2021 4:40 PM


The two companies will co-develop marketing solutions using Goals101’s cutting-edge AI and data technology, and provide brands with more sophisticated solutions

exchange4media Staff Oct 19, 2021 4:36 PM

Star India?blur=25

The upcoming weeks will bring in a plethora of new shows and movies on the network including the come back of ‘Dance+’ on Star Plus after two years

exchange4media Staff Oct 19, 2021 4:12 PM

Value 360 - TradeSmart?blur=25

The agency will be responsible for planning and executing TradeSmart’s PR and brand recognition activities in the country

exchange4media Staff Oct 19, 2021 3:09 PM

Grapes - Suraasa?blur=25

The agency will be responsible for media buying and planning to achieve all the marketing objectives of the brand

exchange4media Staff Oct 19, 2021 2:36 PM


Dua, Executive Director - Marketing & Sales, Relaxo Footwear, talks about the brand’s shift to digital, rebranding, marketing strategy, anticipated growth, the outlook for retail, and more

Ritika Raj Oct 19, 2021 8:41 AM


TV customers are already paying higher subscription fees under NTO 1.0 due to the addition of the Network Capacity Fee

Javed Farooqui Oct 19, 2021 8:35 AM


The cricketer came on the receiving end of outrage on Twitter after his post on Sunday

Kanchan Srivastava Oct 18, 2021 7:06 PM

Entero Surgicals?blur=25

Bendre has been roped in as the brand ambassador for the medical equipment company

exchange4media Staff Oct 18, 2021 11:07 AM

Panasonic India?blur=25

The campaign aims to sensitize consumers  around the rise of e-waste and the need for its responsible collection, disposal, and recycling

exchange4media Staff Oct 18, 2021 10:27 AM

Asheesh Sharma?blur=25

Sharma, VP Marketing, Agro Tech Foods Ltd shares insights on entering into new categories, product differentiation, growth observed, marketing strategy, and more

Ritika Raj Oct 18, 2021 8:31 AM