Loop Mobile ramps up OOH initiative this IPL season?blur=25

Loop Mobile, with its association with Mumbai Indians, intensifies marketing activities; the telecom provider to spend fifty per cent of budget on outdoor

Priyanka Nair Apr 17, 2012 9:43 AM

TBWA\ launches Integer in India?blur=25

TBWA\ formally launched Integer, its retail & shopper mktg agency, in India on Feb 7. Marc Ducnuigeen, Prez, Integer Group elaborated on India plans

Dipali Banka Feb 8, 2012 1:55 PM

Global alliance on cards for TapRoot?blur=25

TapRoot is engaged in conversations with holding companies such as Omnicom and WPP to consider the option of an alliance

Noor Fathima Warsia Jan 18, 2012 3:35 PM

Loop Mobile to invest Rs 8-10 cr in first phase?blur=25

Loop is rolling out its national TV campaign in early 2012 with a budget of Rs 8-10 crore. The brand will also up its digital marketing spends.

Priyanka Nair Dec 16, 2011 7:32 AM

Nagesh Kukunoor debuts in the commercial world?blur=25

Film director Nagesh Kukunoor is foraying into the world of TV commercials and has come on board as a Director with Nilakshi Sengupta Communications.

Deepika Bhardwaj Dec 14, 2011 7:56 AM

TBWA assigned creative duties of Assetz Homes, Bangalore?blur=25

Assetz Homes, the residential development arm of Assetz Property Group, has appointed TBWA its creative services partner. The agency has been awarded this mandate following a multi-agency pitch and will work on both the Assetz Homes master brand and individual project brands.

exchange4media Staff Oct 11, 2011 8:50 AM

Yatra.com sets out to create ‘Happy Travellers’?blur=25

Yatra.com’s new campaign repositions the brand as a provider of hassle free experiences that makes for a happy holiday. The campaign is triggered with the TVC created by TBWA and will be extensively promoted through print, online, e-marketing and mailers.

exchange4media Staff Sep 22, 2011 8:35 AM

Jyothy Labs' creative revisit: Maxo moves to Mudra; TBWA retained for Pril?blur=25

In light of the stake that Jyothy Labs has acquired in Henkel, the agency relations of brands of the two companies are set to see changes. In some of the first developments on this, Maxo has been moved from Rediffusion Bangalore to Mudra Mumbai. Exo would be handled by Mudra Mumbai too and Pril will now be handled by TBWA Mumbai.

Noor Fathima Warsia Sep 7, 2011 12:56 PM

Cannes Lions 2011: Mudra leads Design Lions with six shortlists?blur=25

In Design Lions 2011, 12 Indian entries have made it to the shortlist. Mudra Communications leads the chart with six entries. TapRoot India, TBWA\India, Ogilvy & Mather India, Sorento Healhcare, Out of Box and Happy Creative Services have one entry each in the shortlist.

Shubhangi Mehta Jun 22, 2011 9:37 AM

Mail Today launches OOH campaign for Delhi and NCR?blur=25

The campaign is aimed to strengthen newspaper’s presence in the market. The creative agency behind this new campaign is TBWA…

Nitin Pandey Mar 25, 2011 8:43 AM

Ad Review: Singapore Airlines takes the familiar route?blur=25

The iconic Singapore Airlines girl is there and so are the exotic visuals from around the world, however, the airline’s latest ad leaves a sense of déjà vu.

Shubhangi Mehta Feb 10, 2011 7:18 AM

Ad Review: Mumbai races to the goal with Standard Chartered?blur=25

The Standard Chartered Mumbai Marathon 2011 saw Mumbai turn up in huge numbers to run for a cause. The campaign leading to the Marathon has been quite interesting. exchange4media takes a look…

Shubhangi Mehta Jan 17, 2011 7:34 AM

TBWA\ bags Yatra.com; account size pegged at Rs 15-20 crores?blur=25

Amidst existing rumours of Rediffusion retaining the creative mandate for Yatra.com, the news of TBWA\ becoming the new creative partner for the travel portal has come in. According to senior sources in the industry, TBWA\ has replaced the incumbent agency to pocket the business pegged in the region of Rs 15-20 crores.

Tasneem Limbdiwala and Preeti Hoon Aug 16, 2010 8:23 AM