Tata Tea's Jaago Re campaign with Chennai Express brings to the fore agencies creating deeper conversations to strike a meaningful chord with consumers

Priyanka Mehra Aug 12, 2013 9:05 AM

The account size is estimated to be Rs 50 crore. Madison Media Group is the incumbent on the account

Priyanka Mehra Feb 20, 2013 9:13 PM

The account size is estimated to be Rs 50 crore. Madison Media Group is the incumbent on the account

Priyanka Mehra Feb 20, 2013 8:52 PM

The right creative idea can infuse life in low-involvement products or in sober categories such as finance to create apt brand recall and allow brand preference

Twishy Nov 19, 2012 8:09 PM

More than 660 children to participate in theTata Tea Jaago Re Inter Milan Soccer Stars’12zonal tournament in Bengaluru

e4m Desk Feb 7, 2012 5:28 PM

MD and CEO, Britannia Industries - Vinita Bali’s success mantra for brands is simple. Incumbent brands should think like insurgents and keep creating value.

Sai Prasanna Feb 2, 2012 1:29 PM