tata-sky
Tata Sky provides over 65 news channels free during election results week?blur=25

A bouquet of 13 English news channels, 18 Hindi news channels and 38 regional news channels is being offered free of cost for a period of seven days, starting May 15, 2014

exchange4media Staff May 17, 2014 9:58 AM

Countdown for IMPACT Top 50 Most Influential Women begins?blur=25

The much awaited list is all set to be unveiled on March 19, 2014 in Mumbai at a glittering evening hosted by Colors

exchange4media Staff Mar 12, 2014 9:52 AM

IMPACT Top 50 Most Influential Women Jury meet concludes?blur=25

The much awaited list for IMPACT Top 50 Most Influential Women for 2014 is all set to be unveiled on March 19, 2014 in Mumbai

exchange4media Staff Mar 3, 2014 9:32 AM

Guest Column: Good begets good - Bodhisatwa Dasgupta?blur=25

The CD of Grey Worldwide talks about the 'Rub Off Effect', wherein the goodness of an agency rubs off on its people. "Funnily, the opposite is also true," he says

Bodhisatwa Dasgupta Nov 7, 2013 7:42 AM

Tata Sky's new app to resonate with people on the go?blur=25

Conceptualised by O&M, the ads are built on a powerful insight that people want their TV to be handy so that they can enjoy it anytime, anywhere with good picture quality

Twishy Oct 30, 2013 7:31 AM

Infrastructure & availability will lead to innovations in b'casting, say experts?blur=25

With the policy landscape & regulatory dispensation lagging behind the technology advances, industry experts are looking at the Govt to bridge the gap & set a forward looking roadmap

Abid Hasan Sep 16, 2013 8:57 AM

"We foresee a mktg mix shuffle, whereby radio will garner a larger pie"?blur=25

The radio landscape in India will undergo a shift similar to TV, with genres from English to news, retro, etc., bringing in different sets of audiences, says Vikram Mehra, CMO, Tata Sky

Saloni Surti Aug 16, 2013 7:33 AM

Radio targets 'those who don't have time to watch TV'?blur=25

Extending its ‘For those who don’t have time to watch TV’ campaign across radio, Tata Sky goes strong in the milieu of Phase 3 of cable TV digitisation

Saloni Surti May 22, 2013 8:25 PM

Can a 3-min 'Prison break' imprison viewers??blur=25

To tap the 38 cities undergoing digitisation, Tata Sky has launched a 210-sec long TVC. It is based on the insight that professionals do not find any time to watch TV

Twishy Apr 23, 2013 2:02 AM

Tata Sky airs longest ever Indian TVC?blur=25

The TVC for Tata Sky+ HD has a run time of 210 seconds or 3 minutes and 30 seconds and has been conceptualised by Ogilvy & Mather

exchange4media Staff Apr 20, 2013 9:30 PM

Hathway ropes in KV Anand as President, Digital Platforms?blur=25

Anand will work across functions to develop strategies for revenue enhancement & subscriber management. Prior to this, he was Chief Service Officer, Tata Sky

Abid Hasan Apr 10, 2013 7:28 PM

Role clarity in biz of communications is a challenge: Harit Nagpal : Goafest 2013?blur=25

Agencies need to realise that their role today is specific in nature; they should not get into promising skills they are not specialised in, says the MD & CEO of Tata Sky

Priyanka Nair Apr 5, 2013 9:21 PM

Role clarity in biz of communications is a challenge: Harit Nagpal : Goafest 2013?blur=25

Agencies need to realise that their role today is specific in nature; they should not get into promising skills they are not specialised in, says the MD & CEO of Tata Sky

Priyanka Nair Apr 5, 2013 9:14 PM

"Trust and belief in advertising has gone down" : Goafest 2013?blur=25

The desperate desire to stand out has led to a lot of misleading commitments. Brands should realise that the consumer is no longer gullible, say industry experts

Twishy Apr 5, 2013 9:12 PM

It’s that time of the year again…Stage set for Goafest 2013!?blur=25

Advertising leaders, international speakers, panel discussions, award ceremonies…Here is a quick look at what to expect in the next few days @Goafest

exchange4media Staff Apr 4, 2013 9:26 PM

It’s that time of the year again…Stage set for Goafest 2013!?blur=25

Advertising leaders, international speakers, panel discussions, award ceremonies…Here is a quick look at what to expect in the next few days @Goafest

exchange4media Staff Apr 4, 2013 9:22 PM

OOH Awards 2013: 108 entries make it to the shortlist?blur=25

From over 400 entries received for e4m’s 3rd OOH Awards, 108 nominees have been shortlisted. Winners will be announced at a glittering ceremony on Mar 22

Priyanka Nair Mar 21, 2013 7:58 PM

2-min video: OOH is not given the attention it deserves – Harit Nagpal?blur=25

Out of home is a very integral part of a media mix but more needs to be done, says the MD & CEO of Tata Sky, and Jury Chairperson of e4m’s OOH Awards

Priyanka Nair Mar 20, 2013 7:42 PM

OOH Advertising Awards 2013: Jury to decide on winners today?blur=25

Harit Nagpal, Managing Director & CEO, Tata Sky is the Jury Chairperson this year. The Awards will take place on March 22, 2013 in Gurgaon

exchange4media Staff Mar 14, 2013 10:42 PM

"Perception of premium is expensive; Tata Sky seeks to change it"?blur=25

Tata Sky is focussing on innovation, value added services & customer service to be competitive in a post-digitised world, says its CMO Vikram Mehra

Abid Hasan Mar 13, 2013 6:58 PM