“Experiment, anticipate future, innovate, collaborate to survive in a VUCA world”?blur=25

Ravi Kant, Vice Chairman, Tata Motors feels that it is pertinent to look at the past and study how different companies have managed economic crises

Shobhana Nair Oct 30, 2013 6:51 PM

Unilever’s Paul Polman to explore ways to navigate a VUCA world @ISA's Global CEO Conference?blur=25

Tata Sons' R Gopalakrishnan, Mondelez I'ntl's Manu Anand, Tata Motors' Ravi Kant & Vodafone India's Marten Pieters are some of the other distinguished speakers at the conference

exchange4media Staff Oct 10, 2013 8:38 AM

We want India to take a leadership position in G-14: IPG's Jim Hytner?blur=25

"You think that the economy is slowing down, but compared to the UK, Germany or even China, India is a great growth market for us," says the G14 CEO & Prez of Global Clients, IPG Mediabrands

Twishy Oct 8, 2013 8:02 AM

Tata Motors' Ravindra Pisharody elected as Chairman of ABC?blur=25

M Venkatesh of HT Media has been elected as Dy Chairman of ABC. Shashidhar Sinha, Universal McCann Erickson is the Hony. Secy, while Mudra's Madhukar Kamath is the Hony. Treasurer

exchange4media Staff Sep 21, 2013 8:34 AM

Advantage branded content: Lodestar UM’s ace card?blur=25

With movies such as Cocktail, Student of the year and Talaash in 2012, Lodestar UM has exploited the tremendous power of branded content

Synjini Nandi Dec 11, 2012 6:49 PM

Auto majors woo fans through social media?blur=25

Audi & Tata Motors use Facebook most effectively to engage with consumers, says a study by Unmetric

Sai Prasanna Nov 23, 2012 6:57 PM

Tata Motors ‘Stormes’ North India with OOH campaign?blur=25

The two-month long outdoor campaign has been executed by Percept OOH and seeks to project Safari Storme as the real SUV

exchange4media Staff Nov 9, 2012 7:43 PM

SOTY targets viewers with contest-based mktg?blur=25

Stressing on ‘competition’, which is a significant part of the movie, Student of the year has tied up with Tata Nano, Aircel & FedEx to launch varied contests

Synjini Nandi Oct 18, 2012 9:03 PM

India’s 50 Most Admired Companies: Fortune India?blur=25

Tata Group dominates the list with Tata Steel at the top, becoming India’s most admired company. TCS and Tata Motors also feature in the top 10

exchange4media Staff Mar 7, 2012 8:30 AM

Percept OOH creates on-ground buzz for Indigo eCS?blur=25

Percept Out-of-Home has carried out a unique on-ground activity to create awareness about the fuel efficiency offered by the Tata Indigo eCS

exchange4media Staff Feb 28, 2012 7:53 AM

Future Media drives Tata’s promo push for Indigo?blur=25

Less than a year after Tata Motors had partnered with Future Group for activation of the Tata Nano, the two are back together, this time for Tata Indigo

Rahul Dubey Feb 8, 2012 8:35 AM

Crayons gets creative with Independence?blur=25

Celebrating spirit of Independence, Crayons Advertising has created some truly ‘Independent’ work, without any commercial mandates, this Independence Day. A look at the freedom of creativity...

Deepika Bhardwaj Aug 15, 2011 12:11 PM

Auto sector goes digital?blur=25

Online ad network Komli inferred that buying a car is an involved decision, requiring substantial information. And the digital space is playing a key role in that.

exchange4media Staff Jan 25, 2011 7:37 AM

Percept OOH undertakes brand visibility campaign for Tata Indigo & Tata Indica?blur=25

Tata Motors has roped in Percept Out of Home to carry out its three-month long visibility campaign for brands Tata Indigo and Tata Indica. The campaign, which kickstarted on September 8, 2010 across the four metros of Hyderabad, Kolkata, Delhi and Ahmedabad, will culminate on December 23, 2010.

exchange4media Mumbai Bureau Dec 11, 2010 7:00 AM