tata-motors
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PKL will now be India’s biggest sports league with geographical representation across 11 states, 12 franchises and 138 matches across 13 weeks. The investment of Rs 300 crore by Chinese handset maker VIVO is making things even better

Ruhail Amin Jul 28, 2017 7:42 AM

Maxus India bags the Grand Prix at World Media Awards 2017 for its Tata Motors campaign?blur=25

The campaign, ‘From Zica to Tiago’, also won the Gold in the Automotive category

exchange4media Staff Apr 8, 2017 8:11 AM

Tata Motors unveils 'The Spirit of Hexa' for those who will do whatever it takes?blur=25

Latest campaign for the automobile giant, by FCB Ulka, reflects the passion and ardour that went into the making of the SUV

exchange4media Staff Mar 23, 2017 8:19 AM

New launches, stable times post demonetisation bring back smiles for the automobile industry?blur=25

: The automobile industry is on the path to recovery with most automobile makers registering positive sales growth for February 2017

exchange4media Staff Mar 16, 2017 7:56 AM

TATA Motors and Jack in the Box Worldwide collaborate to create what could be India’s largest Instagram and Twitter campaign yet?blur=25

RACEMO or Cemora, same difference. The JITB campaign has more than lived up to its challenging brief, and in fact, set a whole new industry benchmark by gaining 12,500 followers on Instagram and Twitter, a reach of 12.1 million, and a cumulative 1.7 million likes, shares, comments, and video views

exchange4media Staff Mar 15, 2017 2:36 PM

Amazon, Tata Motors, Hyundai top list of most "mobile ready" brands in India: MDEX?blur=25

The MDEX determined each brand’s mobile performance against five dimensions: discoverability, mobile optimization, navigation and content, utility and usability, and driving desired actions.

exchange4media Staff Mar 1, 2017 9:19 AM

Tata Motors, Microsoft India join hands to improve connected experience for automobile users?blur=25

Tata Motors aims to enhance in-car connectivity and efficiency to provide an enriched mobile experience for its consumers

exchange4media Staff Feb 17, 2017 7:49 AM

Jaguar Land Rover calls for global media agency review?blur=25

WPP's Mindshare has been the media agency on record for Jaguar Land Rover since 2000 when the brand was owned by Ford

exchange4media Staff Feb 15, 2017 8:36 AM

Experiential marketing plays key role in Tata Motors' Hexa launch ?blur=25

With the Utility Vehicle market recording a growth of 32.6 per cent in 2016-17, Tata Motors hopes to ride the wave with HEXA

Shraddha Shirodkar Jan 19, 2017 8:18 AM

Tata Motors signs on Akshay Kumar as brand ambassador for its Commercial Vehicles business?blur=25

The actor will enter this new role at the launch of Tata Motors’ latest offering in Commercial Vehicles, slated for January 2017

exchange4media Staff Dec 28, 2016 12:47 PM

e4m Conclave 2016: It is time for an integrated approach to marketing - Experts?blur=25

How does a brand get the best out of traditional media in a digital world? Is there any reason to think that traditional media is less relevant now than it was earlier? This was the topic of discussion by a panel comprising of both marketers and media planners at the 16th exchange4media Conclave held in Mumbai on November 16, 2016

exchange4media Staff Nov 18, 2016 8:04 AM

Experts to debate on how to get the best of traditional media in the digital world @ e4m conclave?blur=25

The 15th edition of the conclave under the umbrella theme ‘Marketing 4.0 – Building Brand Love with Emotions and Technology’ aims to get all industry stakeholders on the same platform to discuss the changing global communication industry, with speci?c focus on India

exchange4media Staff Nov 15, 2016 9:16 AM

Mindshare, HUL, Vijay Shekhar Sharma win honours at Maddies 2016?blur=25

A total of 37 metals were given away along with 3 Hall of Fame Awards. In all, 15 Gold metals were awarded, as exchange4media celebrated the best work done in mobile marketing in the latest edition of its annual mobile awards---The Maddies

exchange4media Staff Sep 30, 2016 10:36 PM

Maxus Content, The Viral Fever & Tata Motors bring alive ‘Tripling’ with Tiago?blur=25

The association, conceptualized by Maxus Content for Tiago and The Viral Fever, aims to engage with the millennials by understanding their content consumption pattern

exchange4media Staff Aug 24, 2016 8:03 AM

Euro 2016: Lionel Messi commands 26% share of endorsements, Dhoni falls down the order?blur=25

UEFA EURO 2016 has brought about a change in the market share held by celebrity endorsements. Lionel Messi climbs the charts while MS Dhoni and Virat Kohli have lost their favourability during the football tournament

Priyanka Mehra & Ronald Menezes Jul 11, 2016 7:58 AM

Tata Motors in limbo over Lionel Messi's conviction?blur=25

The 21-month jail term awarded to Lionel Messi by a Spanish court for tax evasion has put Tata Motors in a limbo over its association with the soccer star

exchange4media Staff Jul 8, 2016 11:58 AM

Cannes Lions 2016: DDB Mudra Group, Ogilvy & Mather and Rediffusion Y&R make it to Outdoor Lions shortlist?blur=25

India saw a total of 5 entries shortlisted between 3 agencies in the Outdoor Lions. Meanwhile, no Indian agency made it to the Digital Craft shortlist which was also announced today

exchange4media Staff Jun 21, 2016 1:12 PM

Maxus drives away with consolidated digital mandate for Tata Motors?blur=25

Maxus has set up a large exclusive team in its Mumbai office for Tata Motors to handle the creative, media, social and innovations portfolio

exchange4media Staff Jun 14, 2016 8:21 AM

Maxus drives away with consolidated digital mandate for Tata Motors?blur=25

Maxus has set up a large exclusive team in its Mumbai office for Tata Motors to handle the creative, media, social and innovations portfolio

exchange4media Staff Jun 14, 2016 8:21 AM

New launches, ad campaigns propel Indian auto sales growth in May?blur=25

The Indian auto industry continued its growth in the month of May. New launches, recent ad campaigns and TVCs launched over the last three months have helped lure customers towards the increased sales

Ronald Menezes Jun 10, 2016 8:01 AM