tata-motors
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With Asian Games starting on August 18, there has been an increase in brands supporting non-cricket sports.

exchange4media Staff Aug 16, 2018 8:58 AM

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A look back at our prestigious winners of last year's Audacity e4m Indian Content Marketing Awards who won the gold for their exceptional brand stories

Misbaah Mansuri Aug 6, 2018 8:53 AM

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Girish previously worked with Tata Motors, where he was Head of Marketing Services responsible for Media Planning and Buying, Digital and Market Research

exchange4media Staff Aug 2, 2018 10:37 AM

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Beginning with the 2018 Asian Games in Jakarta, CVBU unit of Tata Motors will roll out initiatives on both digital and traditional media

exchange4media Staff Aug 2, 2018 8:52 AM

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Grish Upadhyay, according to sources, may join an agency. He has, however, not confirmed it

Dolly Mahayan Jul 30, 2018 2:00 PM

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Innovative web film is from the point of view of a parking lot’s security cameras, conceptualised by Soho Square (Mumbai)

exchange4media Staff May 7, 2018 1:26 PM

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From Tata Motors to Pepsi India, these 10 ads clocked an astounding 1.36 million hours of watch time, with mobile devices accounting for 83.8 per cent of the watch time.

exchange4media Staff May 1, 2018 8:55 AM

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Designed and conceptualised by WATConsult, the campaign highlights the emotional values of the customers with brand Tata Motors

exchange4media Staff Apr 14, 2018 9:26 AM

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Playing on its brand attributes of trust and reliability, Tata Ace on this journey has created original creative content pieces relevant to the brand, that are universally appealing, catchy and quite unforgettable by extracting the moment and spicing it with a humorous twist.

exchange4media Staff Apr 3, 2018 7:19 PM

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As a result of the appointment, Omnicom Media Group will set up a new bespoke unit, TATA@OMG, to manage the business under its group leadership team in India.

exchange4media Staff Mar 27, 2018 12:21 PM

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Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, on their three-year association with IPL where they will promote their new model Tata Nexon

exchange4media Staff Mar 22, 2018 8:58 AM

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The association, which is for next three years, will allowTata Motors to derive great synergies using the platform of IPL to provide a unique and differentiated experience to its customers.

exchange4media Staff Mar 21, 2018 7:22 PM

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In a market that is dominated by giants like Mercedes, Volvo and Mitsubishi, Tata Motors is using VR to deliver a compelling sales pitch

Venkata Susmita Biswas Feb 21, 2018 8:51 AM

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Project #RollingWithNexon will see Rolling Stone India in conversation with two of India’s biggest homegrown music artists, all happening live on Twitter from the Auto Expo

exchange4media Staff Feb 12, 2018 12:50 PM

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Ashish Sahni, Head- Digital Marketing put down his papers.

Dolly Mahayan Jan 2, 2018 8:55 AM

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The team has collaborated with 44 brands including OnePlus, Celio, Hasbro, Lego, Funskool, Amazon, Myntra, Scholastic, Hamleys and Tata Motors amongst others

exchange4media Staff Dec 14, 2017 12:39 PM

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The initiative which spreads awareness on safe sex in the Trucker community won a Special Award for Channel Thinking

exchange4media Staff Nov 20, 2017 4:09 PM