Guest Column: Mohit Joshi, MD - India, Havas Media Group, illustrates with examples of campaigns done for Swiggy & Tata Trucks, how agencies can offer real business solutions to brands in these times

Mohit Joshi May 27, 2020 8:39 AM

Brands such as Parle Products, Tata Motors and Paytm, among others, took to social media to wish netizens a happy Eid

exchange4media Staff May 25, 2020 7:00 PM

On the CEO Lounge Digital Roundtable, a panel discussed how consumer behaviour & preferences are changing due to COVID-19, and how to respond accordingly to stay relevant in the new reality

exchange4media Staff May 25, 2020 9:15 AM

From a complete online process for a car’s purchase to doorstep delivery, carmakers are coming up with ways to resume sales while adhering to social distancing norms

Sanstuti Nath May 22, 2020 9:00 AM

The film is a simple yet impactful story of a little boy who brings alive the true spirit of goodness in the holy month

exchange4media Staff May 20, 2020 12:00 AM

Prior to this, he led Corporate Communications and sustainability function at Vodafone Idea Ltd

exchange4media Staff Apr 7, 2020 5:50 PM

UT Ramprasad, Head of Marketing & Brand Communication, Commercial Vehicles, Tata Motors, speaks about ‘How TV delivers the strongest ROI'

exchange4media Staff Jan 31, 2020 2:49 PM

Shashi Kumar Chaudhary, Founder of Century OOH, tells us what gives the company an edge over other media players in Eastern India

Anjali Thakur Jan 28, 2020 8:52 AM

Vivek Srivatsa, Head, Marketing, PVBU, Tata Motors, says the brand will go all out in its campaign strategy for the new launches with Altroz leading the line-up

Christina Moniz Jan 23, 2020 12:22 PM

We take a look at what Indian brands are doing to support the government's sustainability initiatives to promote energy conservation

Shreshtha Verma Dec 14, 2019 9:19 AM

Alongside digital promotions, the brand is also looking at experiential marketing to promote the newly launched electric vehicle

Tasmayee Laha Roy Dec 5, 2019 9:11 AM

This innovative campaign conceptualized by Clevertize, a digital marketing agency will showcase the acceleration of both cars, the Tigor JTP and Tiago JTP from 0-100kmph in less than 10 seconds

exchange4media Staff Oct 23, 2019 6:03 PM

Bose, Vice President, Global Design, Tata Motors, shared insights on blending business with design and how their designs build better consumer connect

exchange4media Staff Oct 18, 2019 8:47 AM

Experts opine that the ecosystem is far larger and it won’t be a case of 'this vs that', with emerging mediums interplaying with each other

exchange4media Staff Oct 12, 2019 8:57 AM

The campaign for the launch of Nexon EV, featuring celebrity couple Milind Soman and Ankita Konwar, will include seven videos capturing their journey from Manali to Leh

exchange4media Staff Oct 6, 2019 4:00 PM

The third edition of the report also names Dell, Apple iPhone and LG (Televisions) in 2nd, 3rd and 4th rank respectively

exchange4media Staff Sep 26, 2019 12:42 PM

#LanguageOfHumanity aims to create awareness on the importance of considering sign language and stimulate the feeling of inclusivity

exchange4media Staff Sep 24, 2019 4:47 PM

Most automobile companies believe that these measures would help them perform better and will boost the morale of dealers and consumers

Dolly Mahayan Aug 27, 2019 8:44 AM

The most popular sports in India after cricket, PKL this year has witnessed a high level of attention from brands despite there being big broadcast events such as IPL, Cricket World Cup and elections

Dolly Mahayan Aug 13, 2019 8:55 AM

Moderated by Truecallers’ Clyde Nunes, the panel included Jahid Ahmed, HDFC Bank; Reilly Rebello, Zee5; Shibu Shivanandan, Pivotroots; Suvrita Saumya, Tata Motors; and Vishal Chinchankar, Madison

Rahul Kamat Jun 28, 2019 8:02 AM