tata-motors
Tata Motors aims to leverage the IPL platform to drive engagement for the recently-launched SUV
exchange4media Staff Mar 23, 2021 12:03 PM
While new launches happen on a regular basis but with IPL, it is always bigger and better, given its broad yet deep reach among the brand’s TG
Ashee Sharma Mar 19, 2021 8:47 AM
Vivek Srivatsa, Head- Marketing, Passenger Vehicles Business Unit, Tata Motors, discussed the marketing strategy for all-new SUV Safari and the impact expected from its launch
Noel Dsouza Feb 23, 2021 7:57 AM
Speaking on the launch of the new Safari, Guenter Butschek, MD and CEO, Tata Motors, said that the new flagship is connecting the aspirations of the discerning and evolved SUV customers
exchange4media Staff Feb 22, 2021 12:49 PM
At the e4m-BBC World News webinar, industry experts dived into how advertisers should choose a brand-safe environment
exchange4media Staff Dec 17, 2020 9:08 AM
The campaign will be promoted across print, radio and digital platforms
exchange4media Staff Nov 18, 2020 5:56 PM
The brand film aims to encourage viewers to protect the environment by opting for an electric mobility solution as a step towards building a sustainable future for India
exchange4media Staff Nov 9, 2020 8:50 AM
Covid has, however, impacted the share of OOH and Print in the sector’s media plans
Naziya Alvi Rahman Oct 21, 2020 8:44 AM
The panellists explored how demand will push the economic activities further in the non-metros during the festive season
exchange4media Staff Oct 20, 2020 9:29 AM
Industry heads say the split between ad spends on traditional and digital for the auto sector has almost reached the 50-50 point
Naziya Alvi Rahman Oct 20, 2020 8:26 AM
This is Tata Motors third consecutive year of association with the BCCI
exchange4media Staff Sep 14, 2020 12:07 PM
This campaign emphasizes on some of the iconic moments of the country
exchange4media Staff Sep 13, 2020 6:00 PM
The webinar series is meant to bring its SUV owners’ community virtually closer amidst lockdown
exchange4media Staff Aug 27, 2020 5:00 PM
TAM AdEx data reveals that on TV, the sector's ad volume per day has surged five-fold this June compared to May
Naziya Alvi Rahman Jun 26, 2020 9:18 AM
Guest Column: Vivek Srivatsa, Head – Marketing, Passenger Vehicle Business Unit (PVBU), Tata Motors, writes about how the brand has always led the way when it comes to safety
Vivek Srivatsa Jun 23, 2020 5:43 PM
The digital film focusses completely on the audio experience and allows the users to imagine the cues in their own way while they reminisce the small moments of life
exchange4media Staff Jun 15, 2020 10:00 PM
Guest author Ashesh Dhar, Head – Sales, Marketing and Customer Care, Electric Mobility Business Unit, Tata Motors, shares insights for marketers to craft electrifying communications post pandemic
Ashesh Dhar Jun 4, 2020 8:13 AM
Both national and global brands across categories are embracing their Indian roots to become part of the PM’s Vocal for Local initiative
Sanstuti Nath May 28, 2020 8:18 AM
