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Guest Column: CMO and CDO of Tata Capital says today, there are AI tools for virtually every facet of marketing, making the function far more effective and efficient

Abonty Banerjee 11-August-2018

Kaushik Chakraborty, SVP & Head - Online Sales,Digital Marketing & Alternate Channels, UTI Mutual Fund, has joined the the team as VP - Digital.

Venkata Susmita Biswas 16-May-2018

The initiative won for best advertising campaign in the ‘For-Profit’ category, making Tata Capital the first ever EthicMark award winner from India.

exchange4media Staff 30-November-2016

At the 11th edition of Businessworld Marketing Whitebook launch, LinkedIn’s Ashutosh Gupta, VIP’s Sudip Ghose, Tata Capital’s Veetika Deoras, and BPN’s Suresh Balakrishna discuss the realities of changing consumer world

exchange4media Staff 03-August-2015

The company has launched a first-of-its-kind survey that aims to reveal India's perspective on some of the major challenges facing the nation

Ankur Singh 06-November-2014

Tata Tea's Jaago Re campaign with Chennai Express brings to the fore agencies creating deeper conversations to strike a meaningful chord with consumers

Priyanka Mehra 12-August-2013

With the brand promise of ‘Karein wohi jo ho aapke liye sahi’, Tata Capital has been differentiating itself. Veetika Deoras, Deputy VP, Brand Marketing and Corp Comm, Tata Capital, talks about the brand’s development and using customer centricity to one’s advantage…

Shubhangi Mehta 05-April-2011

Tata Capital Ltd debuted its new TVC on February 28, 2011, along with the Oscars 2011. The TVC, sporting the tagline ‘Karein wohi jo aapke liye sahi’, takes Tata Capital’s consumer engagement to newer heights.

Shubhangi Mehta 04-March-2011