AI is now mainstream: Abonty Banerjee, Tata Capital

Guest Column: CMO and CDO of Tata Capital says today, there are AI tools for virtually every facet of marketing, making the function far more effectiv...

Tata Capital Bullish on Digital; Ropes in Abonty Banerjee as Chief Digital Officer

Kaushik Chakraborty, SVP & Head - Online Sales,Digital Marketing & Alternate Channels, UTI Mutual Fund, has joined the the team as VP - Digital.

Tata Capital’s ‘Do Right’ wins Global EthicMark award

The initiative won for best advertising campaign in the ‘For-Profit’ category, making Tata Capital the first ever EthicMark award winner from India.

Why brands need to dive headlong into social listening

At the 11th edition of Businessworld Marketing Whitebook launch, LinkedIn’s Ashutosh Gupta, VIP’s Sudip Ghose, Tata Capital’s Veetika Deoras, and BP...

Tata Capital unveils second phase of Do Right campaign

The company has launched a first-of-its-kind survey that aims to reveal India's perspective on some of the major challenges facing the nation

Top-down touted advertising out, real conversations in

Tata Tea's Jaago Re campaign with Chennai Express brings to the fore agencies creating deeper conversations to strike a meaningful chord with consumer...

Tata Capital’s Veetika Deoras on doing what is ‘sahi’

With the brand promise of ‘Karein wohi jo ho aapke liye sahi’, Tata Capital has been differentiating itself. Veetika Deoras, Deputy VP, Brand Marketin...

Ad Review: Tata Capital's mantra to 'Live Selflessly'

Tata Capital Ltd debuted its new TVC on February 28, 2011, along with the Oscars 2011. The TVC, sporting the tagline ‘Karein wohi jo aapke liye...

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