tarun-rai
“Readers spend more time on digital magazines”?blur=25

Introduction of the digital platform is providing new opportunities to magazines, says Tarun Rai, President, AIM & CEO, World Wide Media

exchange4media Staff Feb 15, 2013 7:30 PM

“Magazine industry should look at collaborations more seriously”?blur=25

Pradeep Gupta, Tarun Rai, Mitrajit Bhattacharya, R Rajmohan talk about the need for the magazine industry to come together & work in tandem

Saloni Datta Feb 12, 2013 8:43 PM

Magazine publishers call for better measurement mechanism?blur=25

In the run-up to the 7th edition of IMC, industry leaders such as Tarun Rai, R Rajmohan, Maheshwer Peri share their expectations from advertisers

Saloni Datta Feb 8, 2013 8:11 PM

Magazines are not competing with TV: AIM panel?blur=25

Magazines may not have similar reach as TV but it brings higher involvement in comparison to any other media, say experts

Synjini Nandi Jul 11, 2012 9:31 PM

Magazines command undivided reader attention: Tarun Rai?blur=25

WWM CEO & Prez-AIM speaks on magazines’ unique strengths in a cluttered media scenario

Priyanka Nair & Synjini Nandi Jul 11, 2012 7:20 PM

I want to be careful about ‘engagement’: Shashi Sinha?blur=25

Quantitative analysis should be considered an important aspect to attract media planners & advertisers, says Lodestar UM’s Shashi Sinha

Synjini Nandi Jul 11, 2012 7:17 PM

Digital readership to fuel growth in consumer magazine space: PwC?blur=25

In 2016, digital advertising will account for 15.1 per cent of the total consumer magazine advertising compared to 7.0 per cent in 2011

Dipali Banka Jul 4, 2012 7:54 PM

Magazine Engagement Survey in three-city tour?blur=25

AIM in association with exchange4media is presenting the survey to industry stakeholders, followed by a panel discussion. First leg to be in Mumbai on July 9, Monday

Synjini Nandi Jul 4, 2012 7:43 PM

AIM Study awarded at FIPP Research Awards?blur=25

Association of Indian Magazines has won the ‘Highly Commended Award’ for ‘Best Research by any National Association’ for its Engagement Study

exchange4media Staff Jun 4, 2012 7:52 PM

AIM is working with IRS to make measurement robust: Tarun Rai?blur=25

Tarun Rai, CEO, Worldwide Media and President, AIM talks about the issues that the magazine industry is facing and how AIM is trying to overcome them

Noor Fathima Warsia May 11, 2012 9:10 PM

Magazine industry worth Rs 1,150 cr: Pitch Madison Report?blur=25

The India Today Group, World Wide Media, Outlook Group, Delhi Press and Malayala Manorama Group command almost 45 per cent of the magazine pie

Dhaleta Surender Kumar & Noor Fathima Warsia May 10, 2012 10:05 PM

Volkswagen reinforces ‘Think Blue’ initiatives at Auto Expo 2012?blur=25

Volkswagen and BBC Topgear magazine are encouraging visitors at the ongoing Auto Expo 2012 to support a greener environment by distributing seeds.

exchange4media Staff Jan 9, 2012 9:13 AM

Creating long lasting engagement through magazines?blur=25

With the Association of Indian Magazines (AIM) set to release the detailed findings of its Engagement Study in a month’s time, a discussion on the topic at the 38th FIPP World Magazine Congress took the audience through the exciting USPs of magazines.

Nitin Pandey Oct 13, 2011 9:14 AM

Tarun Rai elected AIM President; Mitrajit Bhattacharya is Vice Prez?blur=25

Tarun Rai, CEO, WWM, has been elected as President of the Association of Indian Magazines (AIM) at the body’s annual general meeting held on October 11, 2011. Rai will be taking over the reins from Pradeep Gupta, Chairman, Cyber Media Group. Mitrajit Bhattacharya, President & Publisher, Chitralekha, has been elected Vice President of the Association.

Nitin Pandey Oct 12, 2011 8:30 AM

All India launch of ‘BBC Knowledge’ magazine today?blur=25

‘BBC Knowledge’ magazine, from the Worldwide Media stable is going to be launched today, October 27, 2010. KA Advertising will be the creative agency of the magazine whereas the media buying and planning will be done in-house.

exchange4media Staff Oct 27, 2010 2:39 PM

BBC TopGear celebrates fifth anniversary with a 3D avatar, a first in India?blur=25

BBC TopGear is all set to celebrate its fifth year in India this October with its special ‘epic’ issue in 3D. TopGear readers can enjoy the magazine’s epic journey in all three dimensions using 3D glasses supplied with the magazine.

exchange4media Staff Sep 29, 2010 7:53 AM

Lonely Planet hits newsstands; priced at Rs 100?blur=25

Lonely Planet, the travel magazine from Worldwide Media (a Times Group and BBC Worldwide joint venture), was launched in the country on January 29, 2010. The monthly magazine is priced at Rs 100 and is aimed at the affluent, urban couples in the age group of 30–50 years, who are keen travellers. Vardhan Kondvikar is the magazine’s Editor.

exchange4media Staff Feb 1, 2010 6:54 AM