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Things started picking up for the sector as advertising came in from e-commerce and government

Madhuwanti Saha Nov 9, 2017 8:55 AM

Radio sector grapples with demonetisation woes?blur=25

For the radio sector, the impact has been mainly felt from local advertisers who have been most hurt by the paucity of cash in the market

Abhinn Shreshtha Dec 1, 2016 8:09 AM

Radio Choklate celebrates the spirit of a home-maker with'Diary of a Housewife'?blur=25

Scheduled to air Monday-Friday at 12 noon, this show is a monologue that lets the listener peep deep into the heart of a woman who has engrossed herself in ceaselessly maintaining the cogwheels of the household and lives of those around her, at the cost of her own comfort, expectations and aspirations

exchange4media Staff Nov 4, 2016 10:23 AM

Phase III auctions may fail, predict FM operators?blur=25

Private FM operators are not impressed with TRAI’s recommendations on the reserve prices of stations in new cities under Phase III and say it reduces the feasibility

Abhinn Shreshtha Apr 6, 2015 8:25 AM

Radio ad spends to rise by 8 -12% post phase III?blur=25

Since most of the new frequencies are in tier III and IV towns, radio will become a significant medium for advertisers in reaching media-dark regions; players expect moderate growth in next three years

Abhinn Shreshtha Feb 2, 2015 10:04 AM

Radio ad spends to rise by 8 -12% post phase III?blur=25

Since most of the new frequencies are in tier III and IV towns, radio will become a significant medium for advertisers in reaching media-dark regions; players expect moderate growth in next three years

Abhinn Shreshtha Feb 2, 2015 8:41 AM