tam-media
SMJ opens at 3 TVR on Star Plus?blur=25

The simulcast across nine channels reached out to 90 million viewers in the first episode. Star Plus’ overall GRPs in the week are 276

Noor Fathima Warsia May 16, 2012 1:40 AM

RAM releases second 9 Indian Cities Radio Listenership Sweeps?blur=25

First sweeps was released in October 2011; comparison shows interesting growth and changes in radio consumption for advertisers

exchange4media Staff May 14, 2012 8:47 PM

ASCI partners with TAM to strengthen ad monitoring process?blur=25

ASCI has joined hands with TAM Media Research to keep misleading advertisements in Indian print and television media in check

Priyanka Nair Apr 18, 2012 8:18 AM

Flashed Yesterday: Sahara One hikes ad rates?blur=25

Sahara One Media and Entertainment’s Hindi GEC Sahara One has increased its ad rates three times on account of “improved performance over the last few months”

exchange4media Staff Mar 6, 2012 8:57 AM

Star Pravah takes early lead among Marathi GECs?blur=25

A strong content line-up and promotion drive have seen Star Pravah overtake ETV Marathi to claim the No. 1 slot among Marathi GECs

Suraj Ramnath Feb 14, 2012 8:27 AM

Hindi GECs viewership dips 6.5pc in 2011: TAM?blur=25

TAM Media Research’s annual study on TV viewing patterns, ‘Impatient Generation’, shows regional channels doing well in 2011, while Hindi GECs dipped

exchange4media Staff Feb 13, 2012 7:36 AM

TAM encourages strategic and scientific approach of media planning at Emvies?blur=25

TAM Media Research, in association with Ad Club of India, continues to take initiatives to promote a strategic approach of media professionals towards media planning through TAM Awards at Emvies.

exchange4media Staff Aug 29, 2011 8:36 AM

ICC CWC'11: Six-metro ratings for opening match released?blur=25

TAM Sports data shows that ratings for the six-metro market of the first match of the ICC Cricket World Cup 2011 (India vs Bangladesh) has a gross rating of 7.8 TVR, with a peak rating of 12.48 TVR.

Fatema Rajkotwala Feb 22, 2011 9:23 AM

Imagine TV seeks clarification from TAM over 'Zor ka Jhatka'?blur=25

According to Imagine TV, TAM Media Research data has shown nearly 400 per cent drops and gains at market level. The channel seeks clarification on data trends, which it believes is “counter intuitive to GEC viewing behaviour”.

Noor Fathima Warsia Feb 18, 2011 9:45 AM

MIB's TRP Committee Report: TAM Media Research dubs as?blur=25

In an official response to the MIB’s TRP Committee report, TAM Media Research has stated that “the report will only take the Indian Media Industry to a newer trajectory of Growth”.

exchange4media Staff Jan 11, 2011 1:03 PM

MIB's TRP Committee Report:  Recommendations may impact TAM Media Research?blur=25

MIB’s TRP Committee’s recommendation of crossholding and breaking up television research into stages may impact TAM Media Research.

Noor Fathima Warsia Jan 11, 2011 9:52 AM

Rewind 2010: The top categories in TV, print and radio?blur=25

exchange4media Group, in association with AdEx India, a division of TAM Media Research, brings the top categories of 2010 in television, print and radio as part of the ‘Rewind 2010’ special coverage. The data is for the period January-November 2010.

exchange4media Staff Jan 4, 2011 7:44 AM

Good start for ‘Jhalak Dikhla Jaa’ in Hindi metro markets?blur=25

 While the exit of ‘Kaun Banega Crorepati’ caused some concerns , the opening numbers for the big ticket ‘Jhalak Dikhla Jaa’ in the metro markets have ensured a good weekend for the channel officials. With 4.5 TVR for the curtainraiser episode and an average rating of 5.6 TVR for the opening episodes, Sony’s Ajit Thakur calls the numbers “unprecedented”.

Fatema Rajkotwala Dec 18, 2010 7:28 AM

Rethinking content – the Holy Grail of a TV channel’s success?blur=25

Day Two of the FICCI Media & Entertainment Business Conclave (MEBC), held in Hyderabad on December 2, 2010, saw an interactive session on the topic ‘Rethinking content: The Holy Grail of a TV channel’s success’. Panelists discussed the ways to grab and retain audience attention and what kind of content will help achieve this objective.

Tuhina Anand Dec 3, 2010 7:53 AM

RAM rollout hits a roadblock; industry expectations hit?blur=25

While TAM results are eagerly awaited every Wednesday by the television industry, RAM has not matched up as a currency for the radio industry. One of the reasons cited is the limited coverage area of four metros. exchange4media gets the industry’s take on RAM, its shortcomings and the expectations from this audience measurement system.

Pallavi Goorha Kashyup Sep 14, 2010 7:53 AM

The case of two measurements: aMap there, but TAM is the single industry currency?blur=25

The media industry has often got caught in the debate whether two measurement systems would help the industry grow or create a recipe for disaster for media sellers and buyers alike. The merger of NRS and IRS may have sorted that dilemma for the print industry and the clear strength of TAM Media Research has kept things simple for the broadcasting industry. However, aMap is present as a second television measurement system, and time and again has created the dreaded confusion as well.

Noor Fathima Warsia Mar 15, 2010 8:24 AM

YRF TV debut below expectations; media planners hopeful of better performance?blur=25

The 5 shows produced by Yash Raj Films (YRF) for Sony Entertainment Television were launched to strengthen the weekend time band for the channel and to increase the channel’s popularity. While the channel promoted the shows extensively, they don’t seem to be a hit with the viewers yet as the numbers are far from satisfactory.

Khushboo Tanna Jan 14, 2010 7:11 AM