tam-media
TAM brings on board President’s Medal awardee to safeguard ops?blur=25

The market research service provider has fortified its TV panel home security process by setting up a dedicated vigilance desk headed by a former cop

exchange4media Staff May 15, 2013 6:56 PM

Now, b'casters under TAM scanner for selective claims on ratings?blur=25

TAM has issued an advisory wherein it takes note of data being dredged to yield interpretations merely to force-fit into a pre-determined conclusion

Abid Hasan & Priyanka Mehra May 15, 2013 1:03 AM

TAM data to resume from December 24?blur=25

News genre, however, has been held back to be released on January 9, 2013

exchange4media Staff Dec 24, 2012 7:24 PM

TAM’s TV data release to be delayed further?blur=25

Following Govt of India’s request to TAM to withhold data release of news channels, industry has agreed to defer data release for all genres

Noor Fathima Warsia Dec 19, 2012 8:24 PM

How DAS affects you? Ask LV Krishnan?blur=25

TAM CEO decodes DAS implications for mass & niche channels, media planners & advertisers, and for the observers of the Indian broadcast space per se

Noor Fathima Warsia Dec 14, 2012 10:02 PM

Guest Column: “There can be only one TV ratings supplier”?blur=25

EMM International’s Stephen White dissects the TV ratings controversy in India and suggests solution for a more robust advertising currency

Stephen White Oct 30, 2012 7:51 PM

"TV ratings data should be briefly suspended from Nov 1"?blur=25

Even as the move is resisted by agencies and advertisers, broadcasters are convinced viewership should not be reported till “digitisation settles”

Noor Fathima Warsia Oct 9, 2012 2:21 AM

"TAM welcomes the opportunity to address facts"?blur=25

WPP also says it welcomes NDTV’s desire to not get into 'trial by media'. WPP reiterates NDTV lawyers wrote to Kantar on Aug 21 for settlement

Noor Fathima Warsia Aug 28, 2012 7:45 PM

NDTV vs. TAM: When it all boils down to public opinion?blur=25

WPP and NDTV have indulged in a media battle by making, and clarifying, allegations. The legal fight, if there is going to be one, is yet to unfold. But the one thing reiterated from this case is that public opinion matters

Noor Fathima Warsia Aug 27, 2012 11:36 PM

NBA asks MIB to order third party audit of TAM’s systems?blur=25

News Broadcasters Association has also suggested other steps to MIB and has requested it to direct TAM to suspend data till these are achieved

Noor Fathima Warsia Aug 24, 2012 8:11 PM

NDTV to WPP: Lawsuit was served on Aug 10?blur=25

Statement also said, “matters have progressed much beyond ‘service’; Nielsen lawyers have requested NDTV lawyers for an extension”

Noor Fathima Warsia Aug 24, 2012 7:29 PM

We are unhappy about the ensuing ‘trial by media’ generated by NDTV: Martin Sorrell?blur=25

The WPP CEO comments that the claim should be made properly, in India, in front of the Indian courts that are more than competent to hear it

Noor Fathima Warsia Aug 24, 2012 3:49 AM

We are unhappy about the ensuing ‘trial by media’ generated by NDTV: Martin Sorrell?blur=25

The WPP CEO comments that the claim should be made properly, in India, in front of the Indian courts that are more than competent to hear it

Noor Fathima Warsia Aug 24, 2012 3:47 AM

Lawsuit also accuses b-casters of fuelling corruption?blur=25

Without naming anyone, NDTV’s lawsuit asserts that other broadcasters in India have taken corrupt routes to influence ratings

Noor Fathima Warsia Aug 23, 2012 7:26 PM

NDTV retorts to WPP: Lawsuit was served on Aug 10?blur=25

The statement also said that “matters have progressed much beyond ‘service’; Nielsen lawyers have been in touch with NDTV lawyers and have requested for an extension”

Noor Fathima Warsia Aug 23, 2012 6:16 PM

Metros heavily bent towards cable STBs: TAM study?blur=25

The TAM-DAS dynamic estimation of digital off-take in four metros shows an overwhelming intent to buy cable STB vis-à-vis DTH STB

exchange4media Staff Aug 20, 2012 7:09 PM

NDTV vs TAM: TAM outlines 6 steps to address ratings issue?blur=25

At the joint meeting by ISA and AAAI on August 16, TAM mooted appointment of a security officer, more meters, faster panel rotation and more

exchange4media Staff Aug 18, 2012 7:35 PM

Time for fresh look at media access: LV Krishnan?blur=25

With media audience increasingly becoming platform-agnostic, industry experts feel time has come to relook at audience measurement metrics

Surbhi Bhasin Aug 13, 2012 7:35 PM

NDTV sues Nielsen for USD 1.3 Billion in US over TAM ratings?blur=25

The complaint is filed against various companies including WPP, Nielsen Co, Kantar, JWT, IMRB & TAM amongst others. The suit, filed on July 26, 2012, asks for a minimum of USD 1.3 billion -- USD 580 million for negligence and a USD 810 million for fraud

Noor Fathima Warsia Aug 1, 2012 7:30 PM

NAMS tracks down 55 misleading ads?blur=25

NAMS has identified 40 print and 15 TVCs during May, the first month of the proactive monitoring

exchange4media Staff Jun 8, 2012 7:48 PM