FMCG ads witness 4% increase in Jan-Aug'16 YoY: TAM AdEx Report 2016?blur=25

According to data released by AdEx India, a division of TAM Media Research, the number of ads for FMCG Sector increased by 4% in Jan-Aug’16 as compared to Jan-Aug’15 while 39% of total ads on all mediums were from FMCG categories

exchange4media Staff Sep 28, 2016 9:22 AM

With 91% insertions, TV most preferred medium for FMCG ads: TAM AdEx Report?blur=25

Number of ads for FMCG Sector increased by 25% in Jan-Jun’16 as compared to Jan-Jun’14 and 39% of total Ads on all mediums were from FMCG category, while 58% of Ads played on TV were from FMCG category

exchange4media Staff Sep 22, 2016 9:32 AM

Pro Kabaddi League-4 registered 15% growth in ad volumes: TAM Media Research?blur=25

Compared to PKL Season 3, 15% growth in ad volumes was witnessed in PKL Season 4. It had dropped by 6% in Season 3 compared to Season 2

Priyanka Mehra & Madhuwanti Saha Aug 17, 2016 8:08 AM

S-Group Insights: Hosiery & readymade garments dominate 60% of textile & clothing category in TV, Print ads?blur=25

In 2015 till 2nd quarter 29 new advertisers, 60 brands & 24 Channels were added. Hosiery & Readymade Garments contribute more than 60% of Ad duration. They added to nearly 70% in 2014. Denim which was at 12% severely fell to 3% due to Levis Strauss

exchange4media Staff Oct 13, 2015 8:10 AM

S-Group Insights: Print ads see 19% growth in top retail categories, radio ads rise 12%?blur=25

Retail, due to its very nature, is advertised majorly on print as it is more important to have a local coverage rather than a mass or a national coverage. The top category in Retail – Clothing, Textile and Fashion, increases ads on Print and Radio by 19% and 12%, respectively

exchange4media Staff Sep 29, 2015 9:07 AM

On redefining the role of TV in the age of digital disruption?blur=25

At exchange4media's Prime Time Awards, Sam Balsara, Chairman of Madison World, Kartik Sharma, MD of Maxus South Asia, LV Krishnan, CEO of TAM Media, Sagnik Ghosh, VP (Marketing) of Axis Bank and Roland Landers, Head (Corporate Brand) of Zee Entertainment engage in an animated panel discussion on the evolution of the prime time environment

exchange4media Staff Jan 29, 2015 9:41 AM

TAM's rebranded Eikona to focus on earned media management?blur=25

Eikona's service span will include helping brand custodians listen to the mood of the market, set communications targets, monitor execution, audit & advisory & establish earned media's impact on brand reputation

exchange4media Staff Jul 7, 2014 8:02 AM

Quick Recap: POG deal falls through; NDTV re-subscribes to TAM?blur=25

In a surprise move, Publicis Groupe & Omnicom Group have called off the $35 billion merger deal; NDTV has re-subscribed to TAM data & the subscription has just started – some of the major developments during the week...

exchange4media Staff May 10, 2014 11:54 AM

FDI in ratings agencies may save TAM from shutting down?blur=25

While MIB Minister Manish Tewari has ruled out speculations on FDI in ratings agencies, he also said that there will be a separate reference to TRAI with regard to the quantum & need of FDI in ratings agencies

Abid Hasan Feb 17, 2014 8:45 AM

Week 6 ratings: Significant gains for Star Plus and Zee TV?blur=25

As per the TVT data sourced from TAM subscribers in the HSM market for Week 6 of 2014, Star Plus managed to stem the slide in viewership this week, garnering 728 million TVTs

exchange4media Staff Feb 14, 2014 8:00 AM

TV ratings guidelines: TAM gets two weeks to revamp its ops?blur=25

Following the hearing yesterday, the Delhi High Court has given a two-week extension for implementation of TV ratings guidelines other than the cross-holding clause

Abid Hasan Feb 13, 2014 8:25 AM

Week 5 ratings: Zee TV back at No. 2; growth for Star Plus, Life OK, Sony?blur=25

As per the TVT data sourced from TAM subscribers in the HSM market for Week 5 of 2014, Zee TV, which had slid to No. 3 position last week, claimed the No. 2 spot this week, pushing down Colors

exchange4media Staff Feb 7, 2014 7:43 AM

Vanishing readers and the absurdity of IRS numbers?blur=25

Some of the major areas of concern for print players are - the steep decline in readership as per the latest IRS data, process of the survey, field work, methodology and transparency

Abid Hasan Feb 3, 2014 9:15 AM

Week 4 ratings: Top GECs see further dip in viewership; Colors back at No. 2?blur=25

As per the TVT data sourced from TAM subscribers in the HSM market for Week 4 of 2014, the major GECs continued to witness further fall in viewership, while Life OK and Sab TV saw gains

exchange4media Staff Jan 31, 2014 7:44 AM

TV Ratings: HC defers stay order to Kantar; next hearing on Feb 11?blur=25

The Delhi HC judge hearing the writ petition filed by Kantar Media in the TV ratings guidelines case has deferred a stay order in the case. Meanwhile, NBA has also been made a respondent in the case

Abid Hasan Jan 30, 2014 7:47 AM

TV Ratings: Industry expects Kantar to get a stay from HC?blur=25

Two industry bodies - AAAI & Indian Society of Advertisers - are supporting the parent company of TAM Media, even as broadcasters have been vocal against a ratings blackout in the contemporary scenario

Abhinav Trivedi Jan 29, 2014 8:57 AM

Kantar takes the legal route, files petition in Delhi HC?blur=25

With barely 25 days left, Kantar Media has taken the legal recourse after efforts to resolve the issue outside court through discussions at various forums failed to yield any results

Abid Hasan & Abhinav Trivedi Jan 23, 2014 9:51 AM

Kantar not interested in selling stakes, in talks with Govt to resolve issue?blur=25

Kantar believes that the crossholding clause only serves to restrict competition. It states that TV ratings are best left to self-regulation & industry oversight rather than Govt policy

Abid Hasan Jan 22, 2014 9:29 AM

Kantar Media raises concerns over new ratings guidelines?blur=25

Kantar Media stresses that implementing the guidelines on cross holding ownership of 10% will leave the entire industry without ratings for most of 2014

Abid Hasan Jan 21, 2014 8:53 AM

TAM plans to challenge MIB guidelines in court?blur=25

With just 26 days left for implementing the new terms & conditions, including limiting equity stake in ratings agencies to 10%, TAM's options are limited

Abid Hasan Jan 21, 2014 8:46 AM