The case of two measurements: aMap there, but TAM is the single industry currency?blur=25

The media industry has often got caught in the debate whether two measurement systems would help the industry grow or create a recipe for disaster for media sellers and buyers alike. The merger of NRS and IRS may have sorted that dilemma for the print industry and the clear strength of TAM Media Research has kept things simple for the broadcasting industry. However, aMap is present as a second television measurement system, and time and again has created the dreaded confusion as well.

Noor Fathima Warsia Mar 15, 2010 8:24 AM

YRF TV debut below expectations; media planners hopeful of better performance?blur=25

The 5 shows produced by Yash Raj Films (YRF) for Sony Entertainment Television were launched to strengthen the weekend time band for the channel and to increase the channel’s popularity. While the channel promoted the shows extensively, they don’t seem to be a hit with the viewers yet as the numbers are far from satisfactory.

Khushboo Tanna Jan 14, 2010 7:11 AM