tam-media-research
TAM's rebranded Eikona to focus on earned media management?blur=25

Eikona's service span will include helping brand custodians listen to the mood of the market, set communications targets, monitor execution, audit & advisory & establish earned media's impact on brand reputation

exchange4media Staff Jul 7, 2014 8:02 AM

"Rupee depreciation has wiped out around Rs 1,200 cr from print media"?blur=25

According to industry experts, cash, content & carriage are the three challenges facing the media industry, even as tough economic conditions put further pressure on bottomlines

Rashi Bisaria Sep 12, 2013 8:32 AM

TAM may stop LC 1 town reportage if broadcasters insist?blur=25

While TAM Media has been expanding its footprint to rural areas, broadcasters feel that the ratings data from LC 1 towns are not always accurate

Abid Hasan Jun 12, 2013 7:14 PM

As Network18 Group plans pullout, TAM keen to resolve issues?blur=25

After MSM, NDTV & TNN, Network18 Group is set to unsubscribe TAM ratings, even as the ratings agency is suggesting steps to find a way out of the impasse

Abid Hasan Jun 12, 2013 7:14 PM

With one more b’caster logging off, TAM calls for forming new body?blur=25

TAM Media’s suggestion finds resonance with the broadcasters, who see this committee playing the role of peacemaker in the current ratings row

Abid Hasan Jun 11, 2013 7:58 PM

11 mn digital households added in TAM surveyed markets post DAS 2?blur=25

The C&S universe profile is tipped more towards digital, which now accounts for over half the TV owning households within the TAM surveyed markets

Abid Hasan May 22, 2013 8:15 PM

TAM brings on board President’s Medal awardee to safeguard ops?blur=25

The market research service provider has fortified its TV panel home security process by setting up a dedicated vigilance desk headed by a former cop

exchange4media Staff May 15, 2013 6:56 PM

Now, b'casters under TAM scanner for selective claims on ratings?blur=25

TAM has issued an advisory wherein it takes note of data being dredged to yield interpretations merely to force-fit into a pre-determined conclusion

Abid Hasan & Priyanka Mehra May 15, 2013 1:03 AM

TAM data to resume from December 24?blur=25

News genre, however, has been held back to be released on January 9, 2013

exchange4media Staff Dec 24, 2012 7:24 PM

TAM’s TV data release to be delayed further?blur=25

Following Govt of India’s request to TAM to withhold data release of news channels, industry has agreed to defer data release for all genres

Noor Fathima Warsia Dec 19, 2012 8:24 PM

How DAS affects you? Ask LV Krishnan?blur=25

TAM CEO decodes DAS implications for mass & niche channels, media planners & advertisers, and for the observers of the Indian broadcast space per se

Noor Fathima Warsia Dec 14, 2012 10:02 PM

Guest Column: “There can be only one TV ratings supplier”?blur=25

EMM International’s Stephen White dissects the TV ratings controversy in India and suggests solution for a more robust advertising currency

Stephen White Oct 30, 2012 7:51 PM

"TV ratings data should be briefly suspended from Nov 1"?blur=25

Even as the move is resisted by agencies and advertisers, broadcasters are convinced viewership should not be reported till “digitisation settles”

Noor Fathima Warsia Oct 9, 2012 2:21 AM

"TAM welcomes the opportunity to address facts"?blur=25

WPP also says it welcomes NDTV’s desire to not get into 'trial by media'. WPP reiterates NDTV lawyers wrote to Kantar on Aug 21 for settlement

Noor Fathima Warsia Aug 28, 2012 7:45 PM

NDTV vs. TAM: When it all boils down to public opinion?blur=25

WPP and NDTV have indulged in a media battle by making, and clarifying, allegations. The legal fight, if there is going to be one, is yet to unfold. But the one thing reiterated from this case is that public opinion matters

Noor Fathima Warsia Aug 27, 2012 11:36 PM

NBA asks MIB to order third party audit of TAM’s systems?blur=25

News Broadcasters Association has also suggested other steps to MIB and has requested it to direct TAM to suspend data till these are achieved

Noor Fathima Warsia Aug 24, 2012 8:11 PM

NDTV to WPP: Lawsuit was served on Aug 10?blur=25

Statement also said, “matters have progressed much beyond ‘service’; Nielsen lawyers have requested NDTV lawyers for an extension”

Noor Fathima Warsia Aug 24, 2012 7:29 PM

We are unhappy about the ensuing ‘trial by media’ generated by NDTV: Martin Sorrell?blur=25

The WPP CEO comments that the claim should be made properly, in India, in front of the Indian courts that are more than competent to hear it

Noor Fathima Warsia Aug 24, 2012 3:49 AM

We are unhappy about the ensuing ‘trial by media’ generated by NDTV: Martin Sorrell?blur=25

The WPP CEO comments that the claim should be made properly, in India, in front of the Indian courts that are more than competent to hear it

Noor Fathima Warsia Aug 24, 2012 3:47 AM

Lawsuit also accuses b-casters of fuelling corruption?blur=25

Without naming anyone, NDTV’s lawsuit asserts that other broadcasters in India have taken corrupt routes to influence ratings

Noor Fathima Warsia Aug 23, 2012 7:26 PM