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Real launches the contest ‘Sarkaar Ki Duniya Dekho Aur South Africa Jao’

09-April-2009
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Real launches the contest ‘Sarkaar Ki Duniya Dekho Aur South Africa Jao’

Driving the passion of cricket, Real, the general entertainment channel has announced a contest giving its viewers an opportunity to go and cheer the reigning team Rajasthan Royals LIVE in South Africa. Viewers can participate in the contest by watching the reality show ‘Sarkaar Ki Duniya’ and answering simple questions.

Real’s contest ‘Sarkaar Ki Duniya Dekho Aur South Africa Jao!’ will run between April 8 and April 28 every day during the channel’s reality show, ‘Sarkaar Ki Duniya’. The questions will be asked between 10 to 11 p.m. and in the other time bands when the show plays on REAL. The answers can be sent by SMS to 57007.

Explaining the format of the contest, Vidyuth Bhandary, Head of Marketing, Real Global Broadcasting Pvt. Ltd said, “‘Sarkaar Ki Duniya Dekho Aur South Africa Jao!’ is designed to give the viewer of Sarkaar Ki Duniya a mega opportunity to follow the champion team Rajasthan Royals all the way to South Africa. Real has added over 24 million viewers to the GEC category via Sarkaar Ki Duniya and we believe that this promotion will grow its franchise.”

On their tie-up with Real, Raghu Iyer, Chief Marketing Officer, Rajasthan Royals said, “We welcome Real’s viewers to South Africa and watch the mighty Rajasthan Royals defend the title this year as well. Our loyal cricket lovers from India can watch us play Live at the stadium and cheer the Royals.”

Winners of each episode will be announced after three days of the episode. All the winners will get an all-expenses-paid trip to South Africa to watch the Rajasthan Royals matches. Each winner will get a travel package to South Africa, inclusive of all taxes and fringe benefits. The package will include air tickets, accommodation and other travel related arrangements.

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