Star could save around Rs 500 crore with the scrapping of Champions League T20?blur=25

The BCCI is said to be scrapping the Champions League T20 (CL T20) and planning on replacing it with a mini-version of the IPL with the top four team of IPL in UAE in September. Dwindling viewership and ad revenues could be the reasons

exchange4media Staff May 18, 2015 8:35 AM

GroupM ESP ropes in OPPO India, Birla White as sponsors for Champions League T20 2014?blur=25

OPPO India comes on board as the Title Sponsor, while Birla White is the Associate Sponsor for the Champions League T20, which commences on September 13, 2014

exchange4media Staff Sep 10, 2014 2:01 PM

Maxus titled the most 'dominant' agency in India 4th year in a row by RECMA?blur=25

The agency also won business across 23 new clients, worth upwards of Rs 300 crore in the first half of 2014

exchange4media Staff Jul 18, 2014 9:28 AM

Agencies should move away from working in silos: Anuradha Narasimhan?blur=25

Clients do tend to make life difficult for agencies but the onus is also on the agencies to make clients start loving agencies more, says Anuradha Narasimhan, VP, Marketing, Britannia, at the Advertising Conclave of Goafest 2014

Abhinn Shreshtha Jun 2, 2014 7:46 AM

Extraaa Innings T20 uses Twitter as second screen to enrich viewing experience?blur=25

Multiple new features will be introduced on the show and will seamlessly be integrated with the Twitter platform to make it an interactive experience for viewers

exchange4media Staff Apr 22, 2014 9:43 AM

Ambuja Cement launches 'ArjunDeewar', TVC on social awareness?blur=25

Designed by Publicis, the commercial subtly focuses on strength to break the metaphysical walls of disparity and disharmony

exchange4media Staff Apr 10, 2014 5:29 PM

Brands need to stay relevant by reinventing themselves: Sunita Bangard?blur=25

We live in a world of sameness, and brands not only have to keep up, but also stay relevant and open to the ever changing consumer, says the President - Marketing, Idea Cellular

Saloni Dutta Mar 25, 2014 9:35 AM

Starsports.com refreshes itself; to engage viewers beyond text?blur=25

The portal has introduced features such as action recap, video clips, video scorecard & five-minute delayed broadcast of the matches. It is also moving towards a subscription & advertising based model

exchange4media Staff Mar 21, 2014 8:35 AM

T20 World Cup: Star Sports sells 70% of the inventory?blur=25

Analysts predict that cricket spends this year could get fragmented between IPL and T20 World Cup, which could impact the overall cricketing budget

exchange4media Staff Mar 10, 2014 10:29 AM

T20 World Cup: Star Sports sells 70% of the inventory?blur=25

Analysts predict that cricket spends this year could get fragmented between IPL and T20 World Cup, which could impact the overall cricketing budget

exchange4media Staff Mar 10, 2014 8:03 AM

Online viewership of IPL 6 gets bigger & better in Week 5: WAM?blur=25

As IPL 6 progressed through the 1 month mark, IPLT20 & its properties had a whopping 40 mn page views in a single day (Day 32), says IMRB’s WAM

exchange4media Staff May 9, 2013 7:07 PM

LG earmarks Rs 5 cr for 20-20 Win Win contest?blur=25

LG India kickstarts its latest cricket promotion with the 20-20 Win Win contest. This campaign aims to create a strong proposition for LG Brand shops

exchange4media Staff Aug 8, 2012 7:37 PM

Guest article: The magical world of advertising?blur=25

Entertaining, exciting, magical and above all a great learning ground...GoaFest 2012 was all this and much more, says Suchit Kakar

Suchit Kakar May 4, 2012 8:01 PM

ESPN Star Sports launches Event Management Group?blur=25

ESPN Star Sports has launched its on-ground division, Event Management Group in India to manage and promote premier sports events around Asia

Abid Hasan Apr 20, 2012 8:47 AM

Pepsi to boost football’s growth in cricket-crazy India?blur=25

After years of partnership with cricket – the most popular game of the country – Pepsi has now decided to 'change the game' and become a partner to the growth of football in India

Deepika Bhardwaj Apr 4, 2012 9:54 AM

IPL T20: TV ratings predicted to be 2.5% higher this season?blur=25

The MEC IPL TV Rating Prediction study suggests that the average viewership for season 5 would be 3.8. Mumbai Indians is predicted to be the most favourite to win the series

exchange4media Staff Apr 2, 2012 1:10 PM

DNA celebrates the spirit of cricket with DNA T20 Season V?blur=25

DNA held the fifth season of what is popularly known as ‘DNA T20’ amongst top media agencies in Delhi on March 31, 2012

exchange4media Staff Apr 2, 2012 9:56 AM

Elephant gives a new look to CLT20?blur=25

The third edition of the Champions League Twenty20 has a new title sponsor and also sports a new look. Strategic design consultancy firm Elephant has created a theme that intends to convey the battle between the champions for securing the prestigious title, and the spirit of the game.

Sai Prasanna Sep 26, 2011 12:30 PM

GoaFest 2011:  Social media steam engine for marketing revolution: Daniel Morel?blur=25

Speaking on the revolution in the marketing system, Daniel Morel, Chairman and COO, Wunderman, lists four important elements for a successful communication strategy.

Fatema Rajkotwala Apr 11, 2011 10:13 AM

Notes from Goa: Needed, some brilliant small ideas?blur=25

Small ideas are brilliant, says Pat Burns, Creative Head at BMB Madison, writing exclusively for e4m. “Three cheers for the simplicity and purity of small ideas,” he exclaims.

Pat Burns Apr 11, 2011 8:47 AM