On-ground key to Oggy & the cockroaches

Cartoon Network is tapping 550 schools to engage with over five lakh kids through games, activities, merchandise for its latest acquisition

Synjini Nandi Jul 20, 2012 8:25 PM

Ten Cricket unites Team India fans

Ten Cricket unveils campaign for the India-Sri Lanka series to showcase how cricket unites disparate people from various walks of life

Synjini Nandi Jul 16, 2012 6:47 PM

Magazines are not competing with TV: AIM panel

Magazines may not have similar reach as TV but it brings higher involvement in comparison to any other media, say experts

Synjini Nandi Jul 11, 2012 9:31 PM

Magazines command undivided reader attention: Tarun Rai

WWM CEO & Prez-AIM speaks on magazines’ unique strengths in a cluttered media scenario

Priyanka Nair & Synjini Nandi Jul 11, 2012 7:20 PM

I want to be careful about ‘engagement’: Shashi Sinha

Quantitative analysis should be considered an important aspect to attract media planners & advertisers, says Lodestar UM’s Shashi Sinha

Synjini Nandi Jul 11, 2012 7:17 PM

Magazines are believable: Mrinmoy Mukherjee

Raymond’s Mrinmoy Mukherjee leverages on the power of subscriber base and how its proper use could benefit magazines and brands in future

Synjini Nandi Jul 11, 2012 6:49 PM

Magazine publishers call for change in conversation

Association of Indian Magazines explains why a shift in focus from reach to engagement is required for marketers today

Priyanka Nair & Synjini Nandi Jul 10, 2012 10:03 PM

Elusive Youth make channels change avatar

Channels today are experimenting with various programming content in addition to music, as ‘hybridisation’ of content becomes the buzzword

Synjini Nandi Jul 9, 2012 9:50 PM

Bollywood premieres back on movie channels

In reversal of the recent trend of showcasing new movies on GECs, networks are returning focus on movie channels to strengthen its position & increase brand recall

Synjini Nandi Jul 2, 2012 7:48 PM