synjini-nandi
ZEE to invest Rs 100 cr in edutainment venture

A significant part of the amount would comprise marketing activities & designing content for the new edutainment channel, ZeeQ

Synjini Nandi Oct 16, 2012 7:25 PM

STAR’s regional gamble in Maharashtra pays off

In the fiercely competitive Maharashtra market, Star Pravah is ahead of elder sibling Star Plus and other GECs

Synjini Nandi Oct 15, 2012 8:38 PM

DAS Prep: Genre-wise blackout plan to commence today

English movie channels are expected to be the first to switch off from 11PM on Oct 10, followed by Hindi GECs between 2PM & 4PM on Oct 12

Synjini Nandi and Abid Hasan Oct 10, 2012 8:21 PM

Nickelodeon launches home-grown animated show

To offer differentiated Indian content to kids, Nickelodeon to launch ‘Motu Patlu’. It will be promoted via numerous ATL & BTL activities

Synjini Nandi Oct 5, 2012 8:17 PM

Quick five with Akash Chawla on Zee’s digital push

“If a Hindi GE channel claims it does not consider digital important, then it is living in the past,” says the Marketing Head, Nation Channels of ZEEL

Synjini Nandi Oct 5, 2012 6:45 PM

Star Plus goes all out for ‘Ek Hazaaron Mein...’

The wedding celebrations of Maanvi & Viraat will be promoted across STAR Network, along with on-ground, in-show, print & digital

Synjini Nandi Oct 3, 2012 8:49 PM

Quick 5 with Disney-UTV’s Vijay Subramaniam

The ED of Kids Network, Disney-UTV says that live action is a very important content opportunity

Synjini Nandi Oct 1, 2012 7:58 PM

MTV Unplugged joins simulcast bandwagon

In an effort to increase touch-points & attract new viewers, the second season of the show will be simulcast across MTV, Colors & Colors HD

Synjini Nandi Sep 28, 2012 7:40 PM

Viacom 18 bets on consumer engagement

With on-ground initiatives, Nickelodeon, Vh1 and Comedy Central take the experience beyond TV & directly engage with the audiences

Synjini Nandi Sep 25, 2012 9:02 PM

Five questions with Avinash Kaul of Zoom

“Bollywood has an omnipresent influence on almost all aspects of the youth’s lifestyle,” says the CEO of Zoom, ET Now and Times Now

Synjini Nandi Sep 21, 2012 8:18 PM

Pix on marketing overdrive for Tintin’s TV debut

From on-ground activations to social media engagements, Pix is leaving no stone unturned to promote the television premiere of the movie

Synjini Nandi Sep 14, 2012 11:06 PM

Barfi takes in-serial tie-ups a notch higher with Zee TV

Ranbir Kapoor starred in three Zee TV fiction shows – Hitler Didi, Phir Subah Hogi & Punar Vivaah – to promote Barfi

Synjini Nandi Sep 14, 2012 8:24 PM

Sony TV looks to strengthen 9PM slot

The latest offering, ‘Honge Judaa Na Hum’, will directly compete with Star Plus’ ‘Diya Aur Baati Hum’, Colors’ ‘Chhal Sheh Aur Maat’ and Zee TV’s ‘Pavitra Rishta’

Synjini Nandi Sep 6, 2012 8:42 PM

Quick 5 with Debarpita Bannerjee on ‘Supercars’

Bannerjee of NGC Network talks about the second season of ‘Supercars’, the evolution of infotainment channels & exploiting the digital platform

Synjini Nandi Sep 4, 2012 7:51 PM

Local animation boosts kids’ programming in India

Shows such as ‘Keymon Ache’, ‘Chhota Bheem’, ‘Kumbh Karan’, etc. have gone on to become some of the most watched kids’ shows

Synjini Nandi Aug 30, 2012 8:28 PM

Star World adds drama to 10 pm slot again

The channel banks on TV & digital to create buzz around new show ‘Grey’s Anatomy’

Synjini Nandi Aug 28, 2012 8:15 PM

Ramayan makes its way into the virtual world

As a part of the digital initiatives for the promotion of Ramayan, Zee TV has created a virtual Ram Mandir on its Facebook page

Synjini Nandi Aug 27, 2012 8:09 PM

Youth channels crack the digital code

Youth and music channels are undertaking innovative activities in the digital space to create a captive audience

Synjini Nandi Aug 13, 2012 8:17 PM

ITF will help Indian ideas go international

ITF will be a platform that will explore creativity and push boundaries, say industry experts

Synjini Nandi Aug 13, 2012 8:08 PM

Reporter’s Diary: Media is addictive

Reporter Synjini Nandi is in awe of the television industry and the rapid changing developments in it. Never a dull moment, as she says…

Synjini Nandi Aug 4, 2012 9:37 PM