Anaamika casts an evil eye on Balika vadhu

Sony’s latest offering will be aired at the 8PM slot and will attempt to break the monopoly enjoyed by Balika vadhu for the past 4 years

Synjini Nandi Nov 22, 2012 6:36 PM

Big CBS bets on home-grown content to augment weekends

The Network’s Business Head Anand Chakravarthy explains more on the Network’s focus on original Indian programming to create content spike

Synjini Nandi Nov 20, 2012 7:41 PM

Youth GE Channel V gears for its next big challenge

After enabling appointment viewing in the youth genre, Channel V’s next quest would be to up ratings & revenue to show return on investments

Synjini Nandi Nov 19, 2012 7:16 PM

Life Ok extends event-based programming with ‘2612’

Unlike ‘Ram Leela’, which was a finite-episode show, ‘2612’ will be a weekday daily fiction show. It will be aired at 9PM from Nov 26

Synjini Nandi Nov 16, 2012 7:20 PM

English GECs turn to on-ground to engage viewers

From hosting live cook-offs to showing season premieres beforehand, English GE channels are demonstrating faith in the on-ground medium

Synjini Nandi Nov 15, 2012 7:31 PM

TV channels add sparkle with Diwali programming

From airing Diwali special episodes, launching contests to premiering movies, channels are going all out to light up television screens

Synjini Nandi Nov 12, 2012 3:18 AM

Reporter’s Diary: It is not always about Drama

Reporter Synjini Nandi finds the broadcast space fascinating & bewildering as she goes about decoding the new dynamics of the industry

Synjini Nandi Nov 10, 2012 8:07 PM

UTV Bindass rests less with ‘Superdude’

The campaign, which is based on ‘play more rest less’ quotient, is spread across OOH, on-ground, TV, digital & merchandising

Synjini Nandi Nov 7, 2012 7:59 PM

Channels extend on-air identities off screen

In a bid for greater consumer connect, channels are venturing into uncharted territories by launching cafés to board games

Synjini Nandi Nov 6, 2012 8:48 PM

“International content is like international food”

As in the case of food, Indians like viewing intl content but they prefer Indian language programmes, says Keertan Adyanthaya of Fox International Channels

Synjini Nandi Nov 5, 2012 8:04 PM

Max creates ‘Rowdy’ mania for television premiere

The channel has allocated 40% of mktg spends for print, 15% each for radio & TV, followed by digital, BTL & OOH

Synjini Nandi Nov 2, 2012 8:23 PM

Quick five with AXN India’s Sunil Punjabi

“Reach is of higher significance than viewership numbers,” says the Business Head of AXN Networks, India

Synjini Nandi Oct 31, 2012 7:15 PM

English GECs: More of the same?

Because of the nature of the genre, same shows are available on multiple channels. What is then the best bet for these channels?

Synjini Nandi Oct 29, 2012 7:29 PM

Star Plus beefs up 10.30PM slot with ‘Veera’

The new show replaces ‘Pratigya’ and will compete with ‘Punar Vivah’ on Zee TV, ‘Parichay’ on Colors and ‘Bade Achhe Lagte Hain’ on Sony

Synjini Nandi Oct 26, 2012 8:49 PM

Channels spread digitisation awareness ahead of deadline

From partnering with cable operators to launching extensive campaigns, broadcasters are going all out to educate consumers

Synjini Nandi Oct 22, 2012 7:42 PM

Quick five with Pogo’s Krishna Desai

About 66 per cent of the content on Pogo is home-grown & acquired Indian content, says the Director, Content, South Asia, Turner Intl India

Synjini Nandi Oct 19, 2012 11:48 PM

SOTY targets viewers with contest-based mktg

Stressing on ‘competition’, which is a significant part of the movie, Student of the year has tied up with Tata Nano, Aircel & FedEx to launch varied contests

Synjini Nandi Oct 18, 2012 9:03 PM

Life OK strengthens weekend focus with Ram Leela

The content strategy is to create topical properties with a pre-decided number of episodes

Synjini Nandi Oct 18, 2012 5:20 AM

Zee heats up 9.30PM slot with ‘Qubool Hai’

The show will compete with ‘Yeh Rishta Kya Kehlata Hai’ on Star Plus, ‘Parvarish – Kuch Khatti Kuch Meethi’ on Sony & ‘Big Boss’ on Colors

Synjini Nandi Oct 17, 2012 7:43 PM

Quick five with Disney UTV’s Nikhil Gandhi

“Our vision is to establish UTV Stars as the ultimate destination for Bollywood,” says the ED of Youth Channels, Media Networks, Disney UTV

Synjini Nandi Oct 16, 2012 7:37 PM