Anaamika casts an evil eye on Balika vadhu?blur=25

Sony’s latest offering will be aired at the 8PM slot and will attempt to break the monopoly enjoyed by Balika vadhu for the past 4 years

Synjini Nandi Nov 22, 2012 6:36 PM

Big CBS bets on home-grown content to augment weekends?blur=25

The Network’s Business Head Anand Chakravarthy explains more on the Network’s focus on original Indian programming to create content spike

Synjini Nandi Nov 20, 2012 7:41 PM

Youth GE Channel V gears for its next big challenge?blur=25

After enabling appointment viewing in the youth genre, Channel V’s next quest would be to up ratings & revenue to show return on investments

Synjini Nandi Nov 19, 2012 7:16 PM

Life Ok extends event-based programming with ‘2612’?blur=25

Unlike ‘Ram Leela’, which was a finite-episode show, ‘2612’ will be a weekday daily fiction show. It will be aired at 9PM from Nov 26

Synjini Nandi Nov 16, 2012 7:20 PM

English GECs turn to on-ground to engage viewers?blur=25

From hosting live cook-offs to showing season premieres beforehand, English GE channels are demonstrating faith in the on-ground medium

Synjini Nandi Nov 15, 2012 7:31 PM

TV channels add sparkle with Diwali programming?blur=25

From airing Diwali special episodes, launching contests to premiering movies, channels are going all out to light up television screens

Synjini Nandi Nov 12, 2012 3:18 AM

Reporter’s Diary: It is not always about Drama?blur=25

Reporter Synjini Nandi finds the broadcast space fascinating & bewildering as she goes about decoding the new dynamics of the industry

Synjini Nandi Nov 10, 2012 8:07 PM

UTV Bindass rests less with ‘Superdude’?blur=25

The campaign, which is based on ‘play more rest less’ quotient, is spread across OOH, on-ground, TV, digital & merchandising

Synjini Nandi Nov 7, 2012 7:59 PM

Channels extend on-air identities off screen?blur=25

In a bid for greater consumer connect, channels are venturing into uncharted territories by launching cafés to board games

Synjini Nandi Nov 6, 2012 8:48 PM

“International content is like international food”?blur=25

As in the case of food, Indians like viewing intl content but they prefer Indian language programmes, says Keertan Adyanthaya of Fox International Channels

Synjini Nandi Nov 5, 2012 8:04 PM

Max creates ‘Rowdy’ mania for television premiere?blur=25

The channel has allocated 40% of mktg spends for print, 15% each for radio & TV, followed by digital, BTL & OOH

Synjini Nandi Nov 2, 2012 8:23 PM

Quick five with AXN India’s Sunil Punjabi?blur=25

“Reach is of higher significance than viewership numbers,” says the Business Head of AXN Networks, India

Synjini Nandi Oct 31, 2012 7:15 PM

English GECs: More of the same??blur=25

Because of the nature of the genre, same shows are available on multiple channels. What is then the best bet for these channels?

Synjini Nandi Oct 29, 2012 7:29 PM

Star Plus beefs up 10.30PM slot with ‘Veera’?blur=25

The new show replaces ‘Pratigya’ and will compete with ‘Punar Vivah’ on Zee TV, ‘Parichay’ on Colors and ‘Bade Achhe Lagte Hain’ on Sony

Synjini Nandi Oct 26, 2012 8:49 PM

Channels spread digitisation awareness ahead of deadline?blur=25

From partnering with cable operators to launching extensive campaigns, broadcasters are going all out to educate consumers

Synjini Nandi Oct 22, 2012 7:42 PM

Quick five with Pogo’s Krishna Desai?blur=25

About 66 per cent of the content on Pogo is home-grown & acquired Indian content, says the Director, Content, South Asia, Turner Intl India

Synjini Nandi Oct 19, 2012 11:48 PM

SOTY targets viewers with contest-based mktg?blur=25

Stressing on ‘competition’, which is a significant part of the movie, Student of the year has tied up with Tata Nano, Aircel & FedEx to launch varied contests

Synjini Nandi Oct 18, 2012 9:03 PM

Life OK strengthens weekend focus with Ram Leela?blur=25

The content strategy is to create topical properties with a pre-decided number of episodes

Synjini Nandi Oct 18, 2012 5:20 AM

Zee heats up 9.30PM slot with ‘Qubool Hai’?blur=25

The show will compete with ‘Yeh Rishta Kya Kehlata Hai’ on Star Plus, ‘Parvarish – Kuch Khatti Kuch Meethi’ on Sony & ‘Big Boss’ on Colors

Synjini Nandi Oct 17, 2012 7:43 PM

Quick five with Disney UTV’s Nikhil Gandhi?blur=25

“Our vision is to establish UTV Stars as the ultimate destination for Bollywood,” says the ED of Youth Channels, Media Networks, Disney UTV

Synjini Nandi Oct 16, 2012 7:37 PM