synjini-nandi
Star Plus attempts to bring cinema on TV with ‘Saraswatichandra’

The new fiction series will be aired on the 7.30PM time slot. It will replace ‘Yeh khamoshiyaan’. It is Sanjay Leela Bhansali’s TV debut

Synjini Nandi Feb 15, 2013 7:28 PM

“Create a high performing ecosystem of marketing partners”

Such an ecosystem is defined by great results, fantastic people & high energy, says Sameer Satpathy of Marico

Synjini Nandi Feb 12, 2013 7:20 PM

Multimedia markets itself wrongly: Sunil Kataria

Multimedia perceives itself as a poor cousin of mass media, says the Executive VP, Marketing and Sales, Godrej Consumer Products

Synjini Nandi Feb 11, 2013 7:40 PM

Multimedia markets itself wrongly: Sunil Kataria

Multimedia perceives itself as a poor cousin of mass media, says the Executive VP, Marketing and Sales, Godrej Consumer Products

Synjini Nandi Feb 11, 2013 7:40 PM

My favourite TV characters: The lions of Africa

The lions represent a certain honest approach to life, says Prathap Suthan of Bang in the Middle

Synjini Nandi Feb 6, 2013 8:16 PM

“Cinema is a big stance that we have taken this year”

AXN has identified cinema as one of the significant platforms for marketing, says Sunil Punjabi, Business Head, AXN

Synjini Nandi Feb 6, 2013 7:39 PM

Quick five with Launch Pad’s Probal Gaanguly

The Partner of Launch Pad traces the growth of Hummra M channel & shares how digitisation is giving a level playing field to regional players

Synjini Nandi Feb 1, 2013 7:11 PM

My fav TV character: Priya Kapoor

Priya Kapoor of ‘Bade achhe lagte hain’ brings a lot of credibility to the plot of the show, says Ashwini Deshpande of Elephant Strategy + Design

Synjini Nandi Jan 30, 2013 8:17 PM

RBI’s interest rate cut augurs well for ad spends

With RBI’s proposed repo rate cut, real estate and automobile sector will observe an upswing, which in turn will imply a growth in ad spends

Synjini Nandi Jan 30, 2013 7:13 PM

“English GECs have created multiple prime time slots”

The consumption of shows in the English GE space has gone up in the past few years, especially among the youth, says Rasika Tyagi of Star India

Synjini Nandi Jan 28, 2013 6:29 PM

Quick five with ZeeQ’s Subhadarshi Tripathi

Digitisation is an opportunity in disguise for broadcasters and is good news for paid-for channels like ZeeQ, says the channel’s Business Head

Synjini Nandi Jan 23, 2013 8:06 PM

My fav TV character: Anoop Soni of Crime Patrol

Soni’s unique way of narration adds to the charm of the show, says Priti Nair of Curry Nation

Synjini Nandi Jan 23, 2013 7:47 PM

SAB TV to pay tribute to comedy in Indian cinema

Launches non-fiction property ‘Safar filmy comedy ka’; it goes on air from Jan 27

Synjini Nandi Jan 23, 2013 6:33 PM

“Reality shows form a core part of our DNA”

In the last 4 years, reality-based formats have really worked for us, says Nikhil Gandhi, ED, Youth Network, Disney UTV Media Networks

Synjini Nandi Jan 22, 2013 7:45 PM

‘Come dine with me’ comes to India

Life OK launches Indian adaptation ‘Welcome – Bazzi mehmaan nawaazi ki’. The show goes on air today

Synjini Nandi Jan 21, 2013 7:19 PM

My fav TV character: Nigella Lawson

“Nigella’s individuality adds charm to the show. I admire the way she cooks and talks,” says Raj Deepak Das of BBDO

Synjini Nandi Jan 16, 2013 7:21 PM

MTV bets on digital to market ‘MTV Bloc Party’

The campaign, based on the theme ‘Chase the beat’, is also supported by radio, print, OOH, TV, on-ground & brand associations

Synjini Nandi Jan 15, 2013 10:50 PM

Digitisation will be beneficial to us: Anooj Kapoor

Post DAS, SAB has jumped from 130 GRPs to 157 GRPs. As more cities get digitised, we will definitely gain from it, shares the EVP & Biz Head of SAB TV

Synjini Nandi Jan 15, 2013 6:29 PM

Star Movies’ marketing blitz for ‘The Avengers’

From on-air, outdoor to social media engagements, Star Movies has designed a 360-degree campaign for the TV premiere of the movie

Synjini Nandi Jan 14, 2013 7:34 PM

RBNL targets regional mkts with ‘Big Fame Star’

The network has allocated about 35% spends for on-ground initiatives, while 40%-45% has been earmarked for print and outdoor

Synjini Nandi Jan 10, 2013 7:22 PM