synjini-nandi
Indian M&E industry to grow 11.8% in 2013 to touch Rs 917 bn?blur=25

The projected growth for TV is 18%, radio is 16.6%, print is 8.7% & films is 11.5%. Digital advtg is expected to grow 32.1%, as per the FICCI-KPMG report

Synjini Nandi Mar 14, 2013 7:01 PM

Quick Five with Ferzad Palia on Comedy Central’s growth plans?blur=25

Comedy is growing exponentially not only on television but also outside of it, says the SVP & GM, English Entertainment of Viacom18 Media

Synjini Nandi Mar 14, 2013 6:58 PM

It’s not all about business, but about culture: Robert Bakish?blur=25

Robert Bakish and Sai Kumar analyse the success behind the Viacom and TV18 venture and how it has transcended the local-global barrier

Synjini Nandi Mar 13, 2013 6:11 PM

Why mobile TV will be the future??blur=25

Broadcasters are moving beyond television to mobile TV to engage with the target audience, increase reach and ensure an influx of advertisers

Synjini Nandi Mar 11, 2013 8:31 PM

Star Plus goes disruptive for ‘MasterChef Kitchen Ke Superstars’?blur=25

From tying up with retail outlets & Mumbai’s dabbawalas to associating with BEST buses on Women’s Day, Star Plus is going all out to create the buzz

Synjini Nandi Mar 8, 2013 9:04 PM

It was essential to ‘unscooter’ Vespa: MV Krishna?blur=25

Piaggio India’s VP – Mktg (Two-Wheelers) shares how the Vespa DNA has been transformed into an iconic timeless classic with a contemporary touch

Synjini Nandi Mar 7, 2013 3:06 AM

Consumers do not actively think of a banking brand: Manisha Lath Gupta?blur=25

Entertainment has its own mindshare and the consumer is much more receptive when brands talk entertainment, says the CMO of Axis Bank

Synjini Nandi Mar 7, 2013 1:57 AM

Consumers do not actively think of a banking brand: Manisha Lath Gupta?blur=25

Entertainment has its own mindshare and the consumer is much more receptive when brands talk entertainment, says the CMO of Axis Bank

Synjini Nandi Mar 7, 2013 1:54 AM

Travel & lifestyle channels should stay fresh: Debarpita Banerjee?blur=25

The VP-Marketing of Fox Int’l Channels shares why channels need to keep refreshing the various elements that make for their positioning & personality

Synjini Nandi Mar 5, 2013 7:28 PM

Finite TV series ‘Ek Thhi Naayka’ to support release of upcoming movie?blur=25

The television series on Life Ok is part of the marketing initiative to promote movie ‘Ek Thhi Dayan’. The 8-part series will be telecast at 11PM on weekends

Synjini Nandi Mar 5, 2013 6:55 PM

Hindi movie premieres hold fort on television?blur=25

Though there has been a rise in movie acquisition costs, movie premieres on TV continue to fare well, with broadcasters eager to cash in on their popularity

Synjini Nandi Feb 28, 2013 8:20 PM

My fav TV character: Ram Kapoor of ‘Bade achhe lagte hain’?blur=25

“Ram Kapoor’s charm and acting prowess makes him my favourite character,” says Anilkumar Sathiraju of DDB Mudra Max

Synjini Nandi Feb 27, 2013 7:56 PM

Star Plus readies three-part campaign for MasterChef?blur=25

The channel has allocated around 75-80% of its marketing spends to television, digital and on-ground to extensively promote the new show

Synjini Nandi Feb 26, 2013 11:16 PM

Disney Channel embarks on multi-media blitz for ‘Disney Q’?blur=25

From mobile apps, contests on Facebook & Twitter to innovative partial digital billboards, Disney is going all out to promote its new show

Synjini Nandi Feb 25, 2013 1:09 AM

IPL 2013 creates a song & dance to celebrate India’s love for cricket?blur=25

The property comes out with a series of short films and dance videos, featuring Farah Khan teaching signature dance moves to cricket fans

Synjini Nandi Feb 20, 2013 9:25 PM

My fav TV character: Rahul Mahajan of ‘Nach Baliye’?blur=25

Rahul adds fun and drama to the show. Also, he makes an effort to dance even though he isn’t a dancer, says Rajeeb Dash of Tata Housing

Synjini Nandi Feb 20, 2013 8:20 PM

Power of content will shape the future: Uday Shankar?blur=25

Content will drive economic value for India. Our goal is to make M&E a key item on Govt’s agenda, says Chairman, FICCI M&E Committee

Synjini Nandi Feb 19, 2013 8:17 PM

Life OK goes beyond TV with ‘Mahadev’ merchandise?blur=25

The channel has launched limited edition DVDs to extend the brand identity of its daily fiction show, owing to popular demand

Synjini Nandi Feb 19, 2013 7:58 PM

Magazines should stop selling ads & sell engagement: CVL Srinivas?blur=25

Though magazines are high on trust factor, revenues have been flat; a change of mindset is required to turn this around, says the CEO, S Asia, GroupM

Synjini Nandi Feb 18, 2013 2:09 AM

Life OK beefs up 8.30PM prime time with ‘Savitri’?blur=25

The channel has allocated 60% of marketing spends on TV & cinema platforms, while 40% spends will be on print, digital, radio and outdoor

Synjini Nandi Feb 16, 2013 10:30 PM