synjini-nandi
Indian M&E industry to grow 11.8% in 2013 to touch Rs 917 bn

The projected growth for TV is 18%, radio is 16.6%, print is 8.7% & films is 11.5%. Digital advtg is expected to grow 32.1%, as per the FICCI-KPMG report

Synjini Nandi Mar 14, 2013 7:01 PM

Quick Five with Ferzad Palia on Comedy Central’s growth plans

Comedy is growing exponentially not only on television but also outside of it, says the SVP & GM, English Entertainment of Viacom18 Media

Synjini Nandi Mar 14, 2013 6:58 PM

It’s not all about business, but about culture: Robert Bakish

Robert Bakish and Sai Kumar analyse the success behind the Viacom and TV18 venture and how it has transcended the local-global barrier

Synjini Nandi Mar 13, 2013 6:11 PM

Why mobile TV will be the future?

Broadcasters are moving beyond television to mobile TV to engage with the target audience, increase reach and ensure an influx of advertisers

Synjini Nandi Mar 11, 2013 8:31 PM

Star Plus goes disruptive for ‘MasterChef Kitchen Ke Superstars’

From tying up with retail outlets & Mumbai’s dabbawalas to associating with BEST buses on Women’s Day, Star Plus is going all out to create the buzz

Synjini Nandi Mar 8, 2013 9:04 PM

It was essential to ‘unscooter’ Vespa: MV Krishna

Piaggio India’s VP – Mktg (Two-Wheelers) shares how the Vespa DNA has been transformed into an iconic timeless classic with a contemporary touch

Synjini Nandi Mar 7, 2013 3:06 AM

Consumers do not actively think of a banking brand: Manisha Lath Gupta

Entertainment has its own mindshare and the consumer is much more receptive when brands talk entertainment, says the CMO of Axis Bank

Synjini Nandi Mar 7, 2013 1:57 AM

Consumers do not actively think of a banking brand: Manisha Lath Gupta

Entertainment has its own mindshare and the consumer is much more receptive when brands talk entertainment, says the CMO of Axis Bank

Synjini Nandi Mar 7, 2013 1:54 AM

Travel & lifestyle channels should stay fresh: Debarpita Banerjee

The VP-Marketing of Fox Int’l Channels shares why channels need to keep refreshing the various elements that make for their positioning & personality

Synjini Nandi Mar 5, 2013 7:28 PM

Finite TV series ‘Ek Thhi Naayka’ to support release of upcoming movie

The television series on Life Ok is part of the marketing initiative to promote movie ‘Ek Thhi Dayan’. The 8-part series will be telecast at 11PM on weekends

Synjini Nandi Mar 5, 2013 6:55 PM

Hindi movie premieres hold fort on television

Though there has been a rise in movie acquisition costs, movie premieres on TV continue to fare well, with broadcasters eager to cash in on their popularity

Synjini Nandi Feb 28, 2013 8:20 PM

My fav TV character: Ram Kapoor of ‘Bade achhe lagte hain’

“Ram Kapoor’s charm and acting prowess makes him my favourite character,” says Anilkumar Sathiraju of DDB Mudra Max

Synjini Nandi Feb 27, 2013 7:56 PM

Star Plus readies three-part campaign for MasterChef

The channel has allocated around 75-80% of its marketing spends to television, digital and on-ground to extensively promote the new show

Synjini Nandi Feb 26, 2013 11:16 PM

Disney Channel embarks on multi-media blitz for ‘Disney Q’

From mobile apps, contests on Facebook & Twitter to innovative partial digital billboards, Disney is going all out to promote its new show

Synjini Nandi Feb 25, 2013 1:09 AM

IPL 2013 creates a song & dance to celebrate India’s love for cricket

The property comes out with a series of short films and dance videos, featuring Farah Khan teaching signature dance moves to cricket fans

Synjini Nandi Feb 20, 2013 9:25 PM

My fav TV character: Rahul Mahajan of ‘Nach Baliye’

Rahul adds fun and drama to the show. Also, he makes an effort to dance even though he isn’t a dancer, says Rajeeb Dash of Tata Housing

Synjini Nandi Feb 20, 2013 8:20 PM

Power of content will shape the future: Uday Shankar

Content will drive economic value for India. Our goal is to make M&E a key item on Govt’s agenda, says Chairman, FICCI M&E Committee

Synjini Nandi Feb 19, 2013 8:17 PM

Life OK goes beyond TV with ‘Mahadev’ merchandise

The channel has launched limited edition DVDs to extend the brand identity of its daily fiction show, owing to popular demand

Synjini Nandi Feb 19, 2013 7:58 PM

Magazines should stop selling ads & sell engagement: CVL Srinivas

Though magazines are high on trust factor, revenues have been flat; a change of mindset is required to turn this around, says the CEO, S Asia, GroupM

Synjini Nandi Feb 18, 2013 2:09 AM

Life OK beefs up 8.30PM prime time with ‘Savitri’

The channel has allocated 60% of marketing spends on TV & cinema platforms, while 40% spends will be on print, digital, radio and outdoor

Synjini Nandi Feb 16, 2013 10:30 PM