synjini-nandi
Removing the viewership-revenue mismatch in kids genre

From attracting non-traditional advertisers, licensing content to brand integrations, players in the kids space are going all out to attract ad revenues

Synjini Nandi May 14, 2013 8:19 PM

What would it take to pull English movies genre out of the niche bracket?

Content, appointment viewing and differentiation are significant factors that need to be paid attention to for this category, say experts

Synjini Nandi May 13, 2013 6:59 PM

Marathi market aces the reach game but lags behind in revenues

Though the viewership of Marathi TV channels is second only to Tamil & Telugu markets, the ad revenue is one fourth of the Tamil market

Synjini Nandi May 10, 2013 7:49 PM

Zee Marathi elevates Deepak Rajadhyaksha as Biz Head

Prior to this, Rajadhyaksha was Programming Head of Zee Marathi. He takes over from Nikhil Sane, who is now part of the Marathi vertical of Essel Vision

Synjini Nandi May 8, 2013 7:34 PM

STAR to launch second English movie channel

'Star Movies Action' from STAR Network will be a 24-hour Hollywood action movie channel; it will go live on June 2, 2013

Mehraj Dube May 7, 2013 9:26 PM

Brands are putting regional mkts under the spotlight: Kevin Vaz

Brands are looking at regional markets with the intent of penetrating deeper & investing in a much larger way, says the Prez & GM, Star Jalsha & Jalsha Movies

Synjini Nandi May 1, 2013 7:37 PM

"We see 15 - 20% increase in viewership in summer season"

Kids genre is the only category and demographic that observes an upside, says Krishna Desai, Network Head – Kids, South Asia, Turner International India

Synjini Nandi May 1, 2013 7:31 PM

AXN embarks on 35-day campaign to leverage 'Hannibal'

The channel is primarily leveraging the print platform, followed by out of home and cinema constituting the three approaches of the campaign

Synjini Nandi Apr 9, 2013 8:29 PM

Regional avatars go a long way for Hindi GEC format shows

Networks are extending the popularity of properties such as 'KBC' & 'Jhalak Dikhhla Jaa' to regional markets to increase their share of the pie, say experts

Synjini Nandi Apr 8, 2013 10:22 PM

Zee Khana Khazana serves up a revamped fare

Based on the thought ‘Kal kya banaoon?’, the channel has launched its first TVC, along with several initiatives on digital & social platforms to create a buzz

Synjini Nandi Apr 8, 2013 8:41 PM

After Max, Sony Six creates campaign for IPL 2013

The objective of the two short films is to highlight the fact that Hindi commentary for the Pepsi IPL will be on Six, which promises to create a great viewing experience

Synjini Nandi Apr 4, 2013 9:25 PM

Quick Five with Disney UTV’s Sameer Pitalwalla

We are keen on helping audiences migrate across different platforms, thereby strengthening the brand, says the Dir, Video & Celebrity of Disney UTV

Synjini Nandi Apr 3, 2013 8:25 PM

Quick five with RBNL’s Sunil Kumaran

The Biz Head, Regional Television Channels, RBNL talks about evolution of regional content in India, viewership trends & mktg strategy of their new channel

Synjini Nandi Apr 1, 2013 10:06 PM

First edition of IMPACT 'Top 30 under 30' list unveiled

The list identifies and celebrates future leaders of the Indian communication industry from creative and media agencies

Synjini Nandi Mar 22, 2013 8:34 PM

Viacom18 ventures into customised brand solutions

The new division ‘Integrated Network Solutions’ will help create large format intellectual properties for clients across genres and media platforms

Synjini Nandi Mar 21, 2013 7:49 PM

Gossip Girl goes digital to engage gossipmongers

To attract youngsters, Zee Café has come up with a Facebook app that reveals secrets about an individual’s Facebook friends, colleagues & family members

Synjini Nandi Mar 19, 2013 7:01 PM

Re-inventing regional content in a digital era

We need to break away from the perceptions and the myths that surround the regional content industry, say broadcasters

Synjini Nandi Mar 15, 2013 7:41 PM

"Technology has democratised content creation"

When it comes to content, it’s important to embrace both long & short forms of content since they form a symbiotic relationship, say industry experts

Synjini Nandi Mar 15, 2013 7:24 PM

Find the balance between local and global: Andy Kaplan

Content needs to be tailored acc to audience viewing habits that are unique to every market, says the Prez, World Wide Networks, Sony Pictures Television

Synjini Nandi Mar 14, 2013 7:15 PM

It's not all about biz, but about culture: Robert Bakish

Robert Bakish and Sai Kumar analyse the success behind the Viacom and TV18 venture and how it has transcended the local-global barrier

Synjini Nandi Mar 14, 2013 7:13 PM