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From the Asian Paint’s Gattu to the Amul Girl, the Indian advertising arena has witnessed mascots that have been a roaring rage. We ask industry experts whether it has been the case of alive, animated or something else, that we haven’t been able to witness brand mascots of that stature today

Misbaah Mansuri Jan 11, 2018 9:00 AM

Amul's advertising spends have always been less than 1% of turnover: R S Sodhi?blur=25

Following the concept of 'umbrella branding' and devising an advertising strategy of doing 'only that which is absolutely necessary,' Amul campaign remains relevant and young, says RS Sodhi, MD, Amul

Devansh Sharma Jul 21, 2014 9:04 AM