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Header buying, programmatic direct – key programmatic trends for 2017, say experts?blur=25

Online video is one medium that has taken the digital world by storm. But what is the scope of automated buying in this space? According to experts we spoke with, the scope is immense.

exchange4media Staff Jan 13, 2017 9:24 AM

Publishers explore time-based ads; will it work for India??blur=25

The Guardian has just become the latest publisher to start selling ads based on time. Is it a metric that Indian publishers should start looking at?

Abhinn Shreshtha Aug 29, 2016 8:27 AM

How susceptible are Indian brands to digital fraud??blur=25

Recent studies by industry bodies have brought to light the high prevalence of fraud in online advertising. As a developing digital ad market, are Indian brands susceptible to such activities?

Abhinn Shreshtha Dec 21, 2015 9:01 AM

 Times adds native advertising capability with Columbia Traffic Network?blur=25

Times Internet had added native and content advertising reach to its ad technology platform adCenter with the new launch.

Abhinn Shreshtha Mar 20, 2015 8:28 AM

Are publishers over-reliant on Facebook??blur=25

The internet giant's 'walled garden approach' towards basic demographic data of users is not sitting well with publishers

Abhinn Shreshtha Nov 18, 2014 8:08 AM

Programmatic ads cannot replace sales teams?blur=25

The automated system of buying and selling ads is still in its early stages, but it has raised a storm of questions over several issues - primarily, if it will replace sales teams

Abhinn Shreshtha Sep 8, 2014 7:49 AM