The readers of The Times of India - Mumbai edition were up for a surprise on October 15, 2010 when the paper had three false covers, amounting to six pages of advertising upfront. Is advertising rushing back in print? Is three-jacket strategy worthwhile for advertiser and reader? exchange4media finds out.
Volkswagen has done it again. After creating a much talked about roadblock to announce its launch in India, the German auto major came out with what has been termed as ‘world’s first talking newspaper’ innovation for its sedan Vento. DDB Mudra is the agency behind this innovation.
After the first ever print roadblock for Volkswagen in November 2009, The Times of India has now come up with an innovative cut-out exercise for the car maker. This innovation has been carried across all editions of The Times of India and is part of Volkswagen’s aggressive campaign for the India market.