MediaCom bags Directi & digital biz of Volkswagen, Skoda & Audi?blur=25

MediaCom India has begun its 2011 with work on wins such as Directi, which recently launched BigRock. The agency has also added the digital businesses of Volkswagen, Skoda and Audi.

Tasneem Limbdiwala Feb 1, 2011 8:48 AM

Grey Worldwide’s brand activation arm G2 bags Volkswagen India digital biz?blur=25

Following its digital business review called in October 2010, Volkswagen India had decided to make some changes in its digital agencies. Grey Worldwide’s brand activation arm G2 has bagged the business. Tribal DDB was the incumbent on the business.

Tasneem Limbdiwala Nov 29, 2010 7:30 AM

Volkswagen India reviews digital biz?blur=25

Volkswagen India is reviewing its digital business. It is understood that the digital pitch is now in its final stages and the decision is likely to be announced soon. Tribal DDB is the incumbent on the business.

Tasneem Limbdiwala Oct 18, 2010 10:52 PM

Another advertising first for The Times of India: Three jackets in one edition?blur=25

The readers of The Times of India - Mumbai edition were up for a surprise on October 15, 2010 when the paper had three false covers, amounting to six pages of advertising upfront. Is advertising rushing back in print? Is three-jacket strategy worthwhile for advertiser and reader? exchange4media finds out.

Akash Raha Oct 18, 2010 10:49 PM

DDB Mudra makes newspapers talk for Volkswagen Vento?blur=25

Volkswagen has done it again. After creating a much talked about roadblock to announce its launch in India, the German auto major came out with what has been termed as ‘world’s first talking newspaper’ innovation for its sedan Vento. DDB Mudra is the agency behind this innovation.

Tuhina Anand Sep 22, 2010 7:06 AM

TOI comes up with innovative cut-out exercise for Volkswagen?blur=25

After the first ever print roadblock for Volkswagen in November 2009, The Times of India has now come up with an innovative cut-out exercise for the car maker. This innovation has been carried across all editions of The Times of India and is part of Volkswagen’s aggressive campaign for the India market.

exchange4media Staff Mar 10, 2010 7:52 AM