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OOH Advtg Awards: Volkswagen, Mudra Max sweep the stakes?blur=25

Volkswagen was declared OOH Advertiser of the Year at the OOH Advertising Awards, while DDB Mudra Max was adjudged OOH Agency of the Year

exchange4media Staff Mar 17, 2012 5:45 PM

Getting the mobile advtg equation right – Part 2?blur=25

Part 2 of the report on mobile marketing analyses how smartphones, tablets and 3G adoption are influencing the market, as well as the challenges ahead

Rahul Dubey Feb 14, 2012 7:38 AM

Getting the mobile advtg equation right – Part 1?blur=25

After the digital revolution, is mobile advertising set to be the biggest turnaround of the decade? An indepth analysis by exchange4media

Rahul Dubey Feb 13, 2012 7:36 AM

Volkswagen & Mudra Max go 360 on OOH for Think Blue?blur=25

Mudra Max has exclusively implemented a high decibel campaign in Mumbai and Delhi through a mix of digital, experiential, on ground and OOH execution

exchange4media Staff Feb 3, 2012 9:04 AM

Volkswagen, Mudra Max ‘Think Blue’ in OOH too?blur=25

Mudra Max has implemented a high decibel campaign for Volkswagen in Mumbai and Delhi through a mix of digital, experiential, on ground & OOH execution

exchange4media Staff Jan 25, 2012 7:33 AM

MediaCom charts out aggressive growth route for 2012?blur=25

MediaCom India is investing in digital, branded content & in two more units to ensure significant organic & market share growth for the agency in 2012

Noor Fathima Warsia Jan 19, 2012 8:23 AM

Volkswagen to support Tourism Ministry’s ‘Clean India’ campaign?blur=25

Volkswagen’s ‘Think Blue’ campaign will gain momentum in India with this association. The campaign kick-starts on January 10, 2012, and will be marked as ‘Clean India Day’ every year

exchange4media Staff Jan 10, 2012 7:35 AM

TOI spreads fragrance in Chennai on New Year?blur=25

TOI undertook a sensory connect initiative for Kaleesuwari Refinery’s brand Dheepam lamp oil with a ‘powerjacket’ for its Chennai edition on Jan 1

Sai Prasanna Jan 9, 2012 11:30 AM

Volkswagen reinforces ‘Think Blue’ initiatives at Auto Expo 2012?blur=25

Volkswagen and BBC Topgear magazine are encouraging visitors at the ongoing Auto Expo 2012 to support a greener environment by distributing seeds.

exchange4media Staff Jan 9, 2012 9:13 AM

Kothe on how VW from an unknown name has become a challenger brand?blur=25

Speaking at the Mumbai leg of the Pitch CMO Summit, Lutz Kothe, Head of Marketing and PR, Volkswagen Passenger Cars, India, elaborated on how the brand's hard hitting print campaigns have made VW a challenger brand

Neha Goel Nov 22, 2011 8:07 AM

Pitch CMO Summit 2011 kicks off in Mumbai today?blur=25

Stage is set for the three-city Pitch CMO Summit 2011, which gets underway in Mumbai today. The Summit will see marketing veterans like Chander Mohan Sethi (Reckitt Benckiser), Lutz Kothe (Volkswagen), Krishnadeep Baruah (RIM India), Anuradha Aggarwal (Vodafone India) and many others as speakers...

exchange4media Staff Nov 21, 2011 10:20 AM

Volkswagen partners with En Route Media for in-taxi advertising?blur=25

Volkswagen has tapped into a new medium to promote its car brand Jetta. The German auto major has tied up with En Route Media for its interactive in-taxi advertising needs. En Route has partnered with car rental company Carzonrent for the campaign, which will be running in Mumbai till the end of October.

Priyanka Nair Oct 19, 2011 12:01 PM

Volkswagen bullish on digital, earmarks 8-9 pc for Planet Volkswagen?blur=25

Volkswagen has launched its biggest digital initiative - ’Planet Volkswagen’. The campaign will officially hit the web on October 17, 2011. Volkswagen will invest 8-9 per cent of their total marketing budget on this digital campaign.

Priyanka Nair Oct 5, 2011 8:43 AM

Pitch Exclusive: Volkswagen’s Lutz Kothe to unravel his marketing secrets?blur=25

From being a late entrant to a potential leader in a cluttered market, it wasn’t an easy task when Lutz Kothe, Head of Marketing and PR, Volkswagen Passenger Cars, Volkswagen Group Sales India, took the reins of the brand in India in 2009. He has been the brain behind the brand’s much talked about roadblock campaigns. How is Volkswagen doing it?

exchange4media Staff Sep 23, 2011 10:10 AM

Volkswagen Jetta’s social media campaign takes Twitter by storm?blur=25

With the launch of the new Volkswagen Jetta, Grey Digital has designed a social media campaign, wherein popularising the ‘#anything4jetta’ hashtag on Twitter was one of the major parts of the campaign. The hashtag had been the top trending topic on Twitter in India over the past couple of days.

Shubhi Tandon Sep 5, 2011 9:18 AM

Volkswagen Jetta paints the world Silver?blur=25

Continuing with the trend of coming up with media innovations that get everyone talking, Volkswagen has kickstarted its campaign for the all new Jetta with a ‘Silver

Deepika Bhardwaj Aug 30, 2011 10:44 AM

OOH, social media to drive Volkswagen Jetta’s marketing?blur=25

Volkswagen has unveiled the all-new Jetta for India. A 360 degree marketing approach is being adopted for Jetta, which will have strong focus on out of home and social media. A campaign created by DDB India will be breaking on August 29, 2011.

Shubhangi Mehta Aug 18, 2011 9:48 AM

Innovations to investments – auto sector high on print?blur=25

As per industry experts, over the last two years, media investments in the auto category have grown by 60-70 per cent y-o-y. What has prompted the auto sector to up its marketing budget for print media? exchange4media analyses...

Nitin Pandey Jun 28, 2011 9:41 AM

ICC CWC’11: Volkswagen celebrates India win with TOI?blur=25

Volkswagen has been making news with its innovative campaigns, be it the roadblock in The Times of India or creating a stir with the talking newspaper for the launch of its sedan Vento. This time, the automaker has got the ‘blues’ for its Passat and TOI is once again the vehicle for the campaign.

Tuhina Anand Apr 1, 2011 10:00 AM

Guest Article: Dr KF Lai, BuzzCity, on mobile marketing in India?blur=25

With mobile operators under pressure to generate new revenue streams, mobile content, value added services and new technology will help drive a spurt in mobile advertising as well, says Dr KF Lai, CEO, BuzzCity.

Dr KF Lai Feb 1, 2011 8:58 AM