Stage is set for the three-city Pitch CMO Summit 2011, which gets underway in Mumbai today. The Summit will see marketing veterans like Chander Mohan Sethi (Reckitt Benckiser), Lutz Kothe (Volkswagen), Krishnadeep Baruah (RIM India), Anuradha Aggarwal (Vodafone India) and many others as speakers...
Volkswagen has tapped into a new medium to promote its car brand Jetta. The German auto major has tied up with En Route Media for its interactive in-taxi advertising needs. En Route has partnered with car rental company Carzonrent for the campaign, which will be running in Mumbai till the end of October.
From being a late entrant to a potential leader in a cluttered market, it wasn’t an easy task when Lutz Kothe, Head of Marketing and PR, Volkswagen Passenger Cars, Volkswagen Group Sales India, took the reins of the brand in India in 2009. He has been the brain behind the brand’s much talked about roadblock campaigns. How is Volkswagen doing it?
With the launch of the new Volkswagen Jetta, Grey Digital has designed a social media campaign, wherein popularising the ‘#anything4jetta’ hashtag on Twitter was one of the major parts of the campaign. The hashtag had been the top trending topic on Twitter in India over the past couple of days.
Volkswagen has been making news with its innovative campaigns, be it the roadblock in The Times of India or creating a stir with the talking newspaper for the launch of its sedan Vento. This time, the automaker has got the ‘blues’ for its Passat and TOI is once again the vehicle for the campaign.