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Tata Motors turns the 'key' to success with Zest print ad?blur=25

The much-awaited launch of the group's compact sedan came with an innovative front-page ad in the Times of India featuring a bar-coded key for test driving

Collin Furtado Aug 27, 2014 8:02 AM

Guest Column: Harnessing the power of experiential marketing?blur=25

Consumers face unique experiences and varied choices, which link them directly to the brand. Marketers are ready to invest in innovative technologies, so experiential is the trend, says Windchimes

Windchimes Communications Aug 2, 2014 11:41 AM

Avik Chattopadhyay, Marketing Head, Volkswagen India bids adieu?blur=25

He had been heading marketing, product planning and press relations functions for Volkswagen Passenger Cars in India. He has been in the automotive industry for over two decades

Priyanka Mehra Jun 27, 2014 7:49 AM

Enjoying the drive with Volkswagen: DDB Mudra West's new ad campaigns?blur=25

Taglined 'Enjoy the Engineering,' the campaign was conceptualised to bring alive that unique strength of Volkswagen: the engineering, in a tone and manner that is uniquely Volkswagen

exchange4media Staff Jun 26, 2014 7:55 AM

We are spending around 8% on digital currently: Bishwajeet Samal?blur=25

Contrary to industry perception, Bishwajeet Samal, Head of Marketing Communications, Volkswagen Group Sales, believes that digital does bring the desired ROI if utilised properly

Sonam Gulati Mar 26, 2014 7:46 AM

DDB Mudra, Taproot, BBDO India in the fray for Volkswagen's creative duties?blur=25

The creative review process has been initiated through a multi-agency pitch and the initial round of presentations is now over

Priyanka Mehra Dec 27, 2013 8:03 AM

MediaCom appoints Jake Vander Linden to drive VW account?blur=25

Linden joins as Global Account Director for Volkswagen AG. His last stint was with Carat in Singapore

exchange4media Staff Sep 24, 2013 9:15 AM

MediaCom appoints Jake Vander Linden to drive VW account?blur=25

Linden joins as Global Account Director for Volkswagen AG. His last stint was with Carat in Singapore

exchange4media Staff Sep 24, 2013 8:22 AM

Making augmented reality work for marketers?blur=25

exchange4media takes a look at the Indian augmented reality landscape and highlights how marketers can get around the glitches to make the most of the medium

Saloni Surti Jul 30, 2013 7:58 AM

Woodland banks on CSR, activation & digital for growth?blur=25

Woodland has earmarked Rs 100 cr for retail expansion, even as it partners with NGOs & Volkswagen for its CSR initiatives and enters the personal care space

Simran Sabherwal Jul 3, 2013 9:24 AM

‘Target Asia’ is the new global mantra?blur=25

MNCs are now focussing on grabbing a share of the Asian market pie as the region accounts for more than 60% of the world's population

Shobhana Nair Mar 6, 2013 1:05 AM

Mobiles drive 27% of LinkedIn’s traffic: Nishant K Rao?blur=25

The Country Manager of LinkedIn India talks about the role played by mobile, focus for 2013, challenges in the India market and more…

Priyanka Mehra Feb 22, 2013 10:28 PM

Volkswagen’s big move with ‘Think small’?blur=25

To generate buzz, campaigns have to go beyond just TV; Volkswagen has innovatively harnessed the power of all medium to create effectiveness, say experts

Twishy Dec 3, 2012 11:05 PM

Quick five with Volkswagen India’s Lutz Kothe?blur=25

About 8% of the marketing budget in 2012 was spent on digital. We plan to increase it to 12% next year, says the Head of Mktg & PR, Volkswagen India

Priyanka Nair Nov 2, 2012 7:36 PM

Volkswagen: Buzzing in print again – literally?blur=25

The brand has once again used mainline dailies to innovate. This time with a ‘shiver campaign’ for its brands Polo and Vento

exchange4media Staff Sep 12, 2012 8:29 PM

Volkswagen: Buzzing in print again – literally?blur=25

The brand has once again used mainline dailies to innovate. This time with a ‘shiver campaign’ for its brands Polo and Vento

exchange4media Staff Sep 12, 2012 8:29 PM

Talking ad seals the deal for Volkswagen?blur=25

Building innovation of a talking ad in the print medium helped Volkswagen achieve 12 per cent of its annual sales target in a single day

exchange4media Staff May 28, 2012 2:22 AM

GM’s FB move to have little impact in India?blur=25

GM has said it will stop advertising on Facebook globally. The decision will have minimalistic repercussion in India, as the social media dynamics here are still evolving

Rahul Dubey May 18, 2012 8:52 PM

Best of digital work to be awarded on Apr 16?blur=25

Nominees for the Digital Advertiser of the Year award are Hero Moto Corp, M TV, Tata Docomo, Airtel, Mahindra Auto, Volkswagen, among others

Rahul Dubey Apr 10, 2012 10:05 AM

OOH Awards winners thrilled: Watch Videos?blur=25

Volkswagen, DDB Mudra Max, JCDecaux’ Pramod Bhandula & Noomi Mehta amongst key winners at exchange4media & network2media OOH Awards

Deepika Bhardwaj Mar 19, 2012 8:29 AM