Before joining Volkswagen, Basu was with Skoda Auto India as Marketing Head in 2012

exchange4media Staff Jan 17, 2018 2:17 PM


Mitigate adversaries with information and transparency in times of crisis, says Tyagi

Varun Tyagi Aug 2, 2017 8:33 AM

Volkswagen India announces new product line-up for 2017?blur=25

The brand further strengthens commitment to India; will introduce premium SUV Tiguan and all-new Passat

exchange4media Staff Feb 25, 2017 8:26 AM

Volkswagen's creative pitch underway?blur=25

DDB Mudra is the current agency on record for the brand

Priyanka Mehra Feb 8, 2017 9:43 AM

Automakers grim as demonetisation puts brakes on sales figures?blur=25

Demonetisation has affected one of the fastest growing sectors with some automobile majors stretching their scheduled breaks in production from five to 15 days. But the automobile majors have taken this cash crunch as a challenge and are offering various incentives to pick retail sales

exchange4media Staff Dec 13, 2016 8:05 AM

PHD trumps $2.5 bn Volkswagen Global pitch?blur=25

In India, the account moves from incumbent agency Mediacom to PHD India; Mediacom won the account in 2007 and retained it till the global pitch

Priyanka Mehra Jun 14, 2016 8:39 AM

Marketing heads discuss agencys' role in driving business @Goafest 2016?blur=25

The first day of Goafest 2016 saw clients share their thoughts on the role agencies can play in business growth, beyond the traditionally expected role of agencies

exchange4media Staff Apr 8, 2016 7:53 AM

Ready to take risks but substantiate the idea: Volkswagen's Maletz @ Goafest 2016?blur=25

The first day of Goafest 2016 saw industry stalwarts from the client side speak on ‘What agencies can do better’, a highly relevant topic considering the fragmented nature of today’s agency ecosystem and mounting pressure of business conditions that are changing rapidly

Abhinn Shreshtha Apr 8, 2016 7:52 AM

Volkswagen crisis hits India, Govt likely to issue show-cause notice over failed emission test?blur=25

Volkswagen which was hit by the emission scandal in Europe and the US now looks to be in trouble in India too. The central government is expected to issue a show-cause notice to the company after three of their diesel models had failed the emission tests, according a report by testing agency Automotive Research Association of India (ARAI)

exchange4media Staff Nov 5, 2015 8:17 AM

Volkswagen launches Vento Highline Plus with a campaign by DDB Mudra West?blur=25

The campaign is crafted around the car’s premium touch screen navigation and multimedia system

exchange4media Staff Oct 24, 2015 8:06 AM

Volkswagen domestic sales to bear the brunt of brand’s foreign faux pas??blur=25

In the wake of controversies surrounding automaker Volkswagen which surfaced internationally has come to affect the sales of the vehicles domestically too. As per recent reports the India sales were down to a seven month low

exchange4media Staff Oct 6, 2015 8:24 AM

$30 billion worth marketing spends up for grabs globally: Action in India heats up?blur=25

Interestingly, brands like Citibank and Mondelez have opted to conduct a closed media pitch, which translates to a pitch between their current agencies globally, thus closing participation to all other agencies

exchange4media Staff Aug 12, 2015 9:14 AM

Volkswagen increases India focus, launches campaign for New Vento facelift?blur=25

The German carmaker has also announced the launch of four more cars this year in the Indian Market

Ankur Singh & Ritushree Patra Jun 30, 2015 7:51 AM

Eggfirst bags creative duties of Volkswagen Finance?blur=25

The agency is currently involved in re-crafting the brand's online and social media presence

exchange4media Staff Feb 2, 2015 9:37 AM

 Volkswagen announces appointment of Kamal Basu as Marketing Head?blur=25

His appointment is effective from January 1, 2015. He is expected to play a key role in further developing the strengths of the Volkswagen brand in India

exchange4media Staff Jan 13, 2015 1:54 PM

DDB Mudra West rolls out a 'power-packed' instalment of Volkswagen's New Polo TVCs?blur=25

The commercials emphasize the performance of the car's powerful engine with the tagline 'Power when you need it'

exchange4media Staff Nov 28, 2014 9:15 AM

Trendspotting: Brands leveraging competitors' unpopularity to win goodwill?blur=25

Indian brands battle it out to capture consumer attention by taking digs at each other

Ankur Singh Nov 11, 2014 9:26 AM

Automakers struggle to strengthen sales this festive season?blur=25

Car sales dropped by 1.03% in September, halting four straight months of expansion in the automotive industry and the festive season has so far failed to boost consumer sentiment. We take a look at the top brands that managed to create buzz this year

Ankur Singh Oct 14, 2014 8:04 AM

Volkswagen announces Volksfest 2014?blur=25

At the 24-day carnival, customers can avail of a range of valuable offers, exciting benefits and assured gifts

exchange4media Staff Oct 9, 2014 2:53 PM

Car makers take recovery road to big-bang advertising?blur=25

A slew of hi-decibel launches and a quarter of growth gets auto majors to spend big on advertising again

Ankur Singh Sep 1, 2014 8:10 AM