swag
Pepsi?blur=25

The anthem crosses 240 million views in the first 24 hours and over 15,000 user generated videos set to its tune

exchange4media Staff May 6, 2019 11:54 AM

Goafest?blur=25

The industry conclave, knowledge sessions, masterclasses and ABBY Awards have been brought together to ensure maximum engagement 

exchange4media Staff Apr 8, 2019 1:22 PM

Pepsi?blur=25

The anthem features millennial icons Disha Patani, Tiger Shroff and Badshah

exchange4media Staff Apr 8, 2019 11:20 AM

clean & clear?blur=25

Seda, Executive Creative Director, DDB Mudra, shared her insights on how Clean & Clear as a brand has reached out to teenage consumers with its latest ad campaign

Noel Dsouza Mar 5, 2019 9:00 AM

MySwagBottles?blur=25

Marketing campaign promotes the limited edition packs "My Swag" bottles with multiple teen personalities

exchange4media Staff Feb 27, 2019 7:06 PM

Tiger Shroff Pepsi Ad campaign?blur=25

While some industry experts say Pepsi’s latest ad campaign #harghoonthmeinswag will affect Shroff's other endorsements, others opine that just a brand sign-up won't take away his fitness tag

Noel Dsouza Feb 27, 2019 8:24 AM

Pepsi?blur=25

Pepsi to roll out 360-degree marketing plan; TVC launched on Feb 22

exchange4media Staff Feb 25, 2019 5:52 PM

Volkswagen?blur=25

Created and conceptualised by DDB Mudra group, the TVC begins with a cinematic narrative set in the backdrop of Ladakh’s magnificent and breath-taking terrain

exchange4media Staff Jan 29, 2019 1:06 PM

Volkswagen Ameo Cup?blur=25

Held across three cities over five months with 20 racers in contention, the complete episodes of the FMSCI MMSC Volkswagen Ameo Cup Cup show have already clocked 10 million organic views

exchange4media Staff Jan 28, 2019 5:38 PM

MTVBeats2?blur=25

With an aim to trigger habitual viewing for Hindi music, MTV Beats constantly curated thematic playlists and varied programme offerings

exchange4media Staff Dec 5, 2018 6:31 PM

IBC 2018?blur=25

Experts from Cars24, Volkswagen, IPG Mediabrands, Zee Media, Philips, GSK Consumer Healthcare, GE, MediaKeys India among others will deliver talks at Leela Ambience, Gurugram tomorrow

exchange4media Staff Nov 28, 2018 8:29 AM

volkswagen?blur=25

Reimagines the content to make it more appealing to motorsport-loving audiences, focuses on the technology, teamwork and discipline that goes behind winning races

exchange4media Staff Nov 4, 2018 10:00 AM

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The new unit will ensure Volkswagen delivers relevant content to consumers as they move through their digital journey to purchasing a vehicle

exchange4media Staff Sep 14, 2018 2:06 PM

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Hero Motocorp remained the leading advertiser followed by AMFI, Honda Motorcycle & Scooter India.

exchange4media Staff Jul 17, 2018 8:55 AM

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The creative duties for the group are currently handled by Publicis while digital account is managed by Bushfire. For media duties, PHD in 2016 won the global account.

Naziya Alvi Rahman Apr 24, 2018 8:59 AM

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He joined Volkswagen India in 2008 and returns to the homeland with over a decade of experience within the Volkswagen brand. Mr. Samal’s appointment will be effective 1st June 2018.

exchange4media Staff Apr 2, 2018 12:54 PM

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The campaign positions American Tourister as the go-to accessory brand for the youth with its latest range of fashionable and trendy backpacks.

exchange4media Staff Mar 31, 2018 8:56 AM

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Basu also headed marketing operations at SKODA India before his stint at Volkswagen

Ruhail Amin Mar 15, 2018 8:54 AM