There was a 10 per cent rise in Print ad volumes of the Banking sector in 2006. A high 60 per cent share of the advertising was garnered by banking products and services. Corporate ads saw the maximum 132 per cent growth. Interestingly, PSU banks had a 60 per cent share of ad volumes of banking sector whereas private banks contributed 40 per cent. SBI was the top advertiser with 10 per cent share.
In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.
Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer
Tim Castree is all praises for his team in India and trusts it to be a result of âan excellent execution of agencyâs global strategyâ headed by Kartik Sharma
Siddharth Dabhade says Criteoâs technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits
Guest Column: Co-founder & Strategy Director at Reptile FX dissects the endless possibilities of how an explainer video can meet various communication objectives
âDo What Moves Youâ campaign aims to shine a spotlight on the brandâs belief in the power of self-expression