surbhi-bhasin
FM players tap the spirit of Independence Day

This year patriotism goes beyond on-air to testing how vigilant the police is, visiting soldiers posted in Kargil & supporting literacy movement

Surbhi Bhasin Aug 14, 2012 8:15 PM

Time for fresh look at media access: LV Krishnan

With media audience increasingly becoming platform-agnostic, industry experts feel time has come to relook at audience measurement metrics

Surbhi Bhasin Aug 13, 2012 7:35 PM

Future is about atomisation of the newspaper: Santosh Desai

The newspaper of the future can be dismembered and consumed as independent entities, says Santosh Desai, MD & CEO, Future Brands India

Surbhi Bhasin Aug 13, 2012 6:27 PM

Newspapers will continue in 2020: Ravi Dhariwal

The newspaper of 2020 would be more crisp, interactive, carry shorter reports and also consumed on multiple platforms, says Ravi Dhariwal

Surbhi Bhasin Aug 10, 2012 6:56 PM

“Technology can disrupt media consumption”

Technological developments have altered coverage, collaborations, and interactivity, says Jehil Thakkar of KPMG India

Surbhi Bhasin Aug 9, 2012 8:44 PM

“Readership of traditional newspaper is on the decline”

Measurement metrics of print readership such as circulation, readers per copy are looked through a prism that is out of date, says MRUC’s Paritosh Joshi

Surbhi Bhasin Aug 9, 2012 8:29 PM

Red FM takes the disruptive route to stand out

While continuing with the ‘Bajaate Raho’ tagline, Red FM has undertaken quite a few innovative and disruptive campaigns to build listener connect

Surbhi Bhasin Aug 4, 2012 10:40 PM

“Event management demands passion and hard work”

The events industry needs an equal amount of talent, creativity and quality hard work, say industry experts, who welcome an infusion of young blood

Surbhi Bhasin Aug 1, 2012 2:26 AM

Reporter’s Diary: My current status is ‘In Media’

Reporter Surbhi Bhasin’s transition from student to professional has been at a breathless pace. She shares some of her learnings and observations

Surbhi Bhasin Jul 28, 2012 10:01 PM

“Company culture matters most to employees”

Sagorika Kantharia, Chief People Officer, Radio City talks about creating the right work culture and recognising talent

Surbhi Bhasin Jul 27, 2012 6:57 PM

News is news; it has no art, no colour: Prabhu Chawla

From black & white journalism, news today needs to follow ad compulsions & reader preference diktats, states the Editorial Director, New Indian Express

Surbhi Bhasin Jul 23, 2012 7:27 PM

Use newspaper ad space effectively: Nandini Dias

Citing the extensive Nano campaign, Nandini Dias, COO, Lodestar UM, shows how to use spaces amid newspaper editorial to gain maximum eyeballs

Surbhi Bhasin Jul 23, 2012 6:47 PM

We need to redefine innovation: Sunil Mutreja

Amar Ujala’s Executive Director equates innovation with experimentation and urges advertisers to be more willing to participate, irrespective of the results

Surbhi Bhasin Jul 23, 2012 4:38 AM

If people see value, they will pay: N Sathyamurthy

DDB MudraMax’s President and Head states how digital is overshadowing print media, both in terms of readership and advertisers

Surbhi Bhasin Jul 23, 2012 4:37 AM

Every medium is a storage device of time: Santosh Desai

Futurebrands' MD & CEO says that every era tells a story; and today’s story is about digital. One needs to see how magazines sit in this era

Surbhi Bhasin Jul 20, 2012 7:26 PM

Oye FM stimulates listeners’ ‘Filmy Kaan’

Oye FM has embarked on a month-long campaign – Filmi Kaan – for better connect with the TG. Black Pencil is the creative agency behind this campaign

Surbhi Bhasin Jul 16, 2012 4:01 AM

Reporter’s Diary: Tuned in to the radio beat

Reporter Surbhi Bhasin is on a mission to discover the radio medium and how it is helping brands reach out to more people at a fraction of the cost

Surbhi Bhasin Jul 7, 2012 7:19 PM

Radio City offers Freedom Radio on completing 11 yrs

Freedom Radio is touted as India’s first dedicated web radio for Indie music only on PlanetRadiocity.com

Surbhi Bhasin Jul 4, 2012 5:58 AM

Radio Mirchi celebrates World Music Festival

To coincide with World Music Day on June 21, Radio Mirchi Mumbai has lined up a musical feast for its listeners as part of the 10-day special activity

Surbhi Bhasin Jun 28, 2012 11:25 PM

Kent rides the air waves with Radio City

Kent is extensively using radio to promote its recently launched Kent Mini Water Softener, given the mass appeal of the medium

Surbhi Bhasin Jun 28, 2012 7:11 PM