FM players tap the spirit of Independence Day?blur=25

This year patriotism goes beyond on-air to testing how vigilant the police is, visiting soldiers posted in Kargil & supporting literacy movement

Surbhi Bhasin Aug 14, 2012 8:15 PM

Time for fresh look at media access: LV Krishnan?blur=25

With media audience increasingly becoming platform-agnostic, industry experts feel time has come to relook at audience measurement metrics

Surbhi Bhasin Aug 13, 2012 7:35 PM

Future is about atomisation of the newspaper: Santosh Desai?blur=25

The newspaper of the future can be dismembered and consumed as independent entities, says Santosh Desai, MD & CEO, Future Brands India

Surbhi Bhasin Aug 13, 2012 6:27 PM

Newspapers will continue in 2020: Ravi Dhariwal?blur=25

The newspaper of 2020 would be more crisp, interactive, carry shorter reports and also consumed on multiple platforms, says Ravi Dhariwal

Surbhi Bhasin Aug 10, 2012 6:56 PM

“Technology can disrupt media consumption”?blur=25

Technological developments have altered coverage, collaborations, and interactivity, says Jehil Thakkar of KPMG India

Surbhi Bhasin Aug 9, 2012 8:44 PM

“Readership of traditional newspaper is on the decline”?blur=25

Measurement metrics of print readership such as circulation, readers per copy are looked through a prism that is out of date, says MRUC’s Paritosh Joshi

Surbhi Bhasin Aug 9, 2012 8:29 PM

Red FM takes the disruptive route to stand out?blur=25

While continuing with the ‘Bajaate Raho’ tagline, Red FM has undertaken quite a few innovative and disruptive campaigns to build listener connect

Surbhi Bhasin Aug 4, 2012 10:40 PM

“Event management demands passion and hard work”?blur=25

The events industry needs an equal amount of talent, creativity and quality hard work, say industry experts, who welcome an infusion of young blood

Surbhi Bhasin Aug 1, 2012 2:26 AM

Reporter’s Diary: My current status is ‘In Media’?blur=25

Reporter Surbhi Bhasin’s transition from student to professional has been at a breathless pace. She shares some of her learnings and observations

Surbhi Bhasin Jul 28, 2012 10:01 PM

“Company culture matters most to employees”?blur=25

Sagorika Kantharia, Chief People Officer, Radio City talks about creating the right work culture and recognising talent

Surbhi Bhasin Jul 27, 2012 6:57 PM

News is news; it has no art, no colour: Prabhu Chawla?blur=25

From black & white journalism, news today needs to follow ad compulsions & reader preference diktats, states the Editorial Director, New Indian Express

Surbhi Bhasin Jul 23, 2012 7:27 PM

Use newspaper ad space effectively: Nandini Dias?blur=25

Citing the extensive Nano campaign, Nandini Dias, COO, Lodestar UM, shows how to use spaces amid newspaper editorial to gain maximum eyeballs

Surbhi Bhasin Jul 23, 2012 6:47 PM

We need to redefine innovation: Sunil Mutreja?blur=25

Amar Ujala’s Executive Director equates innovation with experimentation and urges advertisers to be more willing to participate, irrespective of the results

Surbhi Bhasin Jul 23, 2012 4:38 AM

If people see value, they will pay: N Sathyamurthy?blur=25

DDB MudraMax’s President and Head states how digital is overshadowing print media, both in terms of readership and advertisers

Surbhi Bhasin Jul 23, 2012 4:37 AM

Every medium is a storage device of time: Santosh Desai?blur=25

Futurebrands' MD & CEO says that every era tells a story; and today’s story is about digital. One needs to see how magazines sit in this era

Surbhi Bhasin Jul 20, 2012 7:26 PM

Oye FM stimulates listeners’ ‘Filmy Kaan’?blur=25

Oye FM has embarked on a month-long campaign – Filmi Kaan – for better connect with the TG. Black Pencil is the creative agency behind this campaign

Surbhi Bhasin Jul 16, 2012 4:01 AM

Reporter’s Diary: Tuned in to the radio beat?blur=25

Reporter Surbhi Bhasin is on a mission to discover the radio medium and how it is helping brands reach out to more people at a fraction of the cost

Surbhi Bhasin Jul 7, 2012 7:19 PM

Radio City offers Freedom Radio on completing 11 yrs?blur=25

Freedom Radio is touted as India’s first dedicated web radio for Indie music only on

Surbhi Bhasin Jul 4, 2012 5:58 AM

Radio Mirchi celebrates World Music Festival?blur=25

To coincide with World Music Day on June 21, Radio Mirchi Mumbai has lined up a musical feast for its listeners as part of the 10-day special activity

Surbhi Bhasin Jun 28, 2012 11:25 PM

Kent rides the air waves with Radio City?blur=25

Kent is extensively using radio to promote its recently launched Kent Mini Water Softener, given the mass appeal of the medium

Surbhi Bhasin Jun 28, 2012 7:11 PM