Sony PIX’s Chicks on Flicks make home on Facebook?blur=25

Hollywood film review show ‘Chicks on Flicks’ has made a comeback, but this time instead of television, it has taken an online avatar on Facebook.

Suraj Ramnath Dec 19, 2011 8:22 AM

Zee Khana Khazana maintains a steady graph?blur=25

Warding off competition from channels like FoodFood, Zee Khana Khazana has consistently ranked amongst the top two as it completes one year.

Suraj Ramnath Dec 16, 2011 2:24 PM

Viacom18 revs up the action for kids with Sonic?blur=25

 The new action channel Sonic, which goes on air on December 20, 2011, will have a mix of animated shows as well as action flicks like ‘Dabangg’.

Suraj Ramnath Dec 15, 2011 8:18 AM

FoodFood expands its network in Karnataka?blur=25

Food lifestyle channel FoodFood continues with its expansion mode as it enters the South India market. Overseas expansion plans are also on the anvil.

Suraj Ramnath Dec 14, 2011 7:20 AM

Sony MAX focuses on weekend appointment viewing?blur=25

Sony MAX has rolled out a new campaign, created by JWT, to promote its weekend programming on different platforms.

Suraj Ramnath Dec 9, 2011 7:30 AM

ESS bags 5-yr broadcast rights from Cricket Australia?blur=25

As part of this deal, the current Future Tours Program sees the channel airing more than 191 days of live international cricket action from Australia.

Suraj Ramnath Dec 9, 2011 7:28 AM

Airtel Ind-WI ODIs open well for Neo Cricket?blur=25

With a TVR of 3.42 for C&S 4+ in the all India market, the first two matches of the Airtel India-WI ODIs have got good ratings for Neo Cricket.

Suraj Ramnath Dec 8, 2011 8:53 AM

MTV’s virtual move for ‘MTV Chat House’?blur=25

MTV’s new show ‘MTV Chat House’ is designed on a format that blurs the boundaries between the virtual world and the real world.

Suraj Ramnath Dec 7, 2011 9:09 AM

Zee’s new media push for ‘Dance India Dance - 3’?blur=25

Zee TV is set to return with the third season of ‘Dance India Dance’ and has chalked out a 360-degree marketing campaign across cities.

Suraj Ramnath Dec 7, 2011 7:56 AM

Sony MIX launches ‘MIX Musicians’ for music lovers?blur=25

Multi Screen Media’s recently launched music channel, ‘MIX’, has launched a new show ‘MIX Musicians’, which showcases stalwarts from the music world.  

Suraj Ramnath Dec 5, 2011 12:53 PM

Vh1 India bags rights for Golden Globe, Grammy Awards 2012?blur=25

 Vh1 has planned a 360-degree marketing promotion that will involve all media verticals – on-ground activities, digital and mobile activation as well as radio spots.

exchange4media Staff Nov 28, 2011 11:21 AM

RK Swamy BBDO takes the humour route for Moods Condoms?blur=25

The ad that certainly gets a smile on the viewers face has been made to play with people’s fantasy which conveys the message that they could get intimate anywhere.

Suraj Ramnath Nov 24, 2011 9:16 AM

Karthik Lakshminarayan resigns as COO of FoodFood?blur=25

He joined FoodFood in December 2010 and played an important role in launching India’s first ever food channel entirely shot in high definition.

Suraj Ramnath Nov 23, 2011 7:53 AM

Croma aims for Rs 2,000-crore plus business this year?blur=25

From a Rs 31-crore worth business in 2007, Croma has gone on to make business worth Rs 1,549 crore in 2010. Croma believes it will make a business worth Rs 2,000 crore this year.

Suraj Ramnath Nov 23, 2011 7:41 AM

Tanishq targets working women with sub-brand Mia?blur=25

Tanishq has expanded its portfolio with the launch of Mia, which is targeted at working women. The company has spent Rs 5 crore on an extensive marketing campaign for the brand, with a special focus on digital media.

Suraj Ramnath Nov 21, 2011 9:14 AM

Shyam Chhabria joins ET NOW as Head of Branded Content?blur=25

ET NOW has appointed Shyam Chhabria as Head of Branded Content. Based out of Mumbai, Chhabria will focus on creating stronger relationship with prospective clients by designing properties that address client needs and make for interesting viewing. He will be reporting to Hemant Arora, Chief Sales Officer, Times Television Network.

Suraj Ramnath Nov 21, 2011 8:31 AM

SAB continues in its light-hearted vein; 2 new shows to go on air?blur=25

Continuing with its strategy of airing lighthearted, family shows, SAB TV will be launching two new shows on November 28, 2011 – ‘Chidiyaghar’ and ‘RK Laxman Ki Duniya’.

Suraj Ramnath Nov 18, 2011 8:04 AM

Disney to celebrate Mickey Mouse’s birthday in style?blur=25

Disney Channel is celebrating Mickey Mouse’s birthday from November 18, 2011. The channel has lined up a slew of special programmes based on the world’s most famous mouse.

Suraj Ramnath Nov 17, 2011 11:18 AM

Sony spruces up fiction line-up with new show ‘Parvarrish’?blur=25

With ‘KBC’ Season 5 coming to an end, Sony is looking to further consolidate its No. 2 position with a new content line-up, with focus on fiction shows.

Suraj Ramnath Nov 16, 2011 8:07 AM

BIG Magic upbeat about new reality show ‘BIG Bal Kalakaar’?blur=25

BIG Magic has spent Rs 1.2 crore so far to market its new reality show for children, ‘BIG Bal Kalakaar’, that seeks to showcase talent from the Hindi heartland.

Suraj Ramnath Nov 15, 2011 8:16 AM