Sunil Punjabi, Senior Vice President - Business Development & New Media at Sony Entertainment Television, is moving on. He will be joining Cinemax as CEO of its exhibition business on July 12, 2010. An Engineering Graduate and MBA, Punjabi had joined Sony last year in June and was responsible for Business Development for Sports, Movie and Music TV channels. He was also heading the New Media, Telephony and Syndication divisions. Prior to joining Sony, Punjabi was heading Film Production & Distribution Strategy at Fox Star Studios India Pvt Ltd for two years. Punjabi had also played a key role in the inorganic growth strategy of Star TV for more than a year. He was also associated with Fashion TV, Zee TV and Fame India’s venture into multiplexes and theatrical distribution.