Digital ad fraud-the next big organised crime?

The need for transparency and protection for online advertising has never been more important than it is now

Staring at possible $750 million loss, Google brings in third party help

Google has announced that it is working with third party vendors to provide brand safety reporting on YouTube as advertiser boycott snowballs

C1X bags 5 awards at the National Digital Marketing Awards

The Advertising and Marketing Technology leader was declared Programmatic Company of the Year India

MSM elevates Saurabh Yagnik; he will now oversee AXN along with Sony PIX

Yagnik will take charge of the English language channels in the network. Sunil Punjabi, the current Business Head of AXN, will continue to manage AXN...

Himmat Butalia joining AXN India as Mktg Director

Butalia was with Sony Pix for six years and five months. He takes charge takes charge of his new role at AXN India in June 2013

Sony Pix’s Himmat Butalia joining AXN India as Mktg Director

Butalia was with Sony Pix for six years and five months. He takes charge takes charge of his new role at AXN India in June 2013

AXN embarks on 35-day campaign to leverage 'Hannibal'

The channel is primarily leveraging the print platform, followed by out of home and cinema constituting the three approaches of the campaign

“Cinema is a big stance that we have taken this year”

AXN has identified cinema as one of the significant platforms for marketing, says Sunil Punjabi, Business Head, AXN

Quick five with AXN India’s Sunil Punjabi

“Reach is of higher significance than viewership numbers,” says the Business Head of AXN Networks, India

Sunil Punjabi

Sunil Punjabi, Senior Vice President - Business Development & New Media at Sony Entertainment Television, is moving on. He will be joining Cinemax as...

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