Chakravarty had joined Times OOH as CEO in September 2013. He had moved from PepsiCo, where he was working as Executive Director, Sales (Beverages)

exchange4media Staff Nov 12, 2014 12:47 PM

Times OOH recently executed a campaign for Lotus Green – 'Live the Difference' at the Delhi-Noida-Delhi (DND) Flyway

exchange4media Staff Oct 30, 2014 10:50 AM

Despite optimism in the market, brands approach the season cautiously in election year. Experts however, foresee robust spends on OOH coming in

Abhinn Shreshtha Aug 29, 2014 8:09 AM

Despite the possibility that the sector may be liable to be charged service tax, OOH players are satisfied with tax reforms & investments for infrastructure development

Abhinn Shreshtha Jul 18, 2014 8:19 AM

OOH players usually are not too excited about the IPL as most advertisers prefer to spend more on TV. However, this year's venue shift to Sharjah has made it an even harder

Abhinn Shreshtha May 28, 2014 8:12 AM

A historic Modi-led win instills a general sense of optimism among India Inc, with brands loosening purse strings to boost advertising industry. OOH experts take account

Abhinn Shreshtha May 27, 2014 8:02 AM

IPL season causes a disruption in the business, with advertisers more interested in leveraging electronic and print media, say OOH experts

Abhinna Shreshtha Apr 7, 2014 7:59 AM

Industry experts feel that right time and the right strategy are key to build assets in the OOH business. They further say that one cannot create a benchmark without consulting the designers and professionals

Abid Hasan Mar 26, 2014 9:09 AM

The fourth edition of exchange4media's OOH Conference & Awards will see a host of industry experts speaking on diverse topics ranging from the need for regulation, measurement to creativity & calculating rate of innovation

Abhinna Shreshtha Mar 6, 2014 7:52 AM

As the OOH industry enters a crucial 2014, many expect transit media to continue its explosive growth trajectory as it did in the last couple of years. However, could ambient media be the dark horse in the race?

Abhinna Shreshtha Feb 21, 2014 9:31 AM

With a less than stellar performance in the past two years, the OOH industry is hoping for a much better 2014 as elections loom and new infrastructure projects in metros create more inventory possibilities

Abhinna Shreshtha Jan 9, 2014 8:48 AM

The OOH industry saw steady growth in 2013 amid economic slowdown. OOH is looking forward to the LS polls, TV ad cap & possible integration with the mobile platform to fuel growth

Abhinna Shreshtha Jan 2, 2014 10:25 AM

The OOH industry saw steady growth in 2013 amid economic slowdown. OOH is looking forward to the LS polls, TV ad cap & possible integration with the mobile platform to fuel growth

Abhinna Shreshtha Jan 2, 2014 9:04 AM

The work for Mumbai Metro includes train interiors, corridors, as well as train wraps

exchange4media Staff Dec 16, 2013 8:21 AM

Cost effectiveness and large scope for innovation - exchange4media pens down a few reasons why brands should include outdoor in their media plans this festive season

Priyanka Nair Sep 23, 2013 8:11 AM

Chakravarty will report to Sunder Hemrajani, MD, Times OOH. His last assignment was with PepsiCo, where he was Executive Director - Sales & Beverages pan India

exchange4media Staff Sep 19, 2013 8:53 AM

Chakravarty will report to Sunder Hemrajani, MD, Times OOH. His last assignment was with PepsiCo, where he was Executive Director - Sales & Beverages pan India

exchange4media Staff Sep 18, 2013 1:16 PM

The notion that outdoor is 'a spot selling business' has discouraged talent from entering the industry. We speak to experts to understand the scope of this larger-than-life media vehicle

Priyanka Nair Aug 14, 2013 7:59 AM

According to experts, 2013 has seen a significant increase in sale of OOH inventories, specialised divisions mushrooming & positive market conditions

Priyanka Nair May 21, 2013 7:41 PM

“The OOH industry saw advertisers climb up the value chain from awareness to engagement in 2012,” says Sunder Hemrajani of Times Innovative Media

Sunder Hemrajani Jan 1, 2013 5:10 PM