Will tablets bridge the digital divide??blur=25

Advertisers are banking heavily on the data-enabled mobile and tablet market, reflected in the launch of new apps. But is this optimism well placed?

Rahul Dubey Jan 23, 2012 3:21 PM

Croma aims for Rs 2,000-crore plus business this year?blur=25

From a Rs 31-crore worth business in 2007, Croma has gone on to make business worth Rs 1,549 crore in 2010. Croma believes it will make a business worth Rs 2,000 crore this year.

Suraj Ramnath Nov 23, 2011 7:41 AM

Pitch Exclusive: Sumit Sahay to share Croma’s tech retailing strategy?blur=25

In its four years of existence, Croma has become the leading large format CDIT retailer in the country. Sumit Sahay, Marketing Head, Infiniti Retail (Croma), will be sharing how the retail chain has gone from just one store to 66 stores today and has reported a 2010-11 turnover of Rs 1,549 crore.

exchange4media Staff Oct 11, 2011 9:57 AM

Pitch Exclusive: Is 360-degree an over stretch??blur=25

Marketers, today have a plethora of options to communicate to the consumer. Are these platforms being used judiciously or is the message getting lost amidst it?

exchange4media Staff Jun 24, 2011 9:56 AM

Pitch Exclusive: Mass vs niche: What’s right??blur=25

Modern day market practitioners realise that putting all eggs in one basket may fry their business when it comes to catering diverse demographics. How are marketers segmenting their products and consumers?

exchange4media Staff Jun 22, 2011 10:56 AM

Pitch Exclusive: Mapping the Marketers’ Mind?blur=25

India’s top marketers, cutting across sectors, opine on 10 questions ranging from issues to concerns for the marketing fraternity. What do they think and how are they tackling them...

exchange4media Staff Jun 20, 2011 10:40 AM