Generation Z?blur=25

Advertising industry experts give us an insight into how today's youth wants brands to highlight social issues and also prove their authenticity

Noel Dsouza Mar 29, 2019 8:22 AM

Sumanto Srikanth 82.5 Communications?blur=25

A candid chat with the creative duo - Sumanto Chattopadhyay, Chairman & CCO, and VS Srikanth, CEO of 82.5 Communications reveals they have their feet planted firmly on the ground of Indianness

Misbaah Mansuri Feb 4, 2019 8:45 AM

Sumanto C?blur=25

Guest Column: Chairman & Chief Creative Officer, Soho Square, on how stories set humans apart from other species

Sumanto Chattopadhyay Oct 10, 2018 8:48 AM


India won 40 metals last year at Cannes Lions. There is immense pressure on agencies to maintain the momentum this year

Venkata Susmita Biswas Jun 18, 2018 9:00 AM


Slow growth in 2017 and fewer categories at Cannes are the main factors that are influencing how Indian agencies take part in the international awards festival

Venkata Susmita Biswas Apr 17, 2018 9:00 AM


ITC launched a multi-film corporate campaign that encapsulates the company’s inclusive growth philosophy in the thought ‘Sab Saath Badhein’

exchange4media Staff Jan 31, 2018 5:19 PM


A recipient of multiple accolades, Chattopadhyay will take on the responsibility on August 1

exchange4media Staff Jul 14, 2017 12:25 PM

Condom ads get bolder but still shy away from direct communication: Experts?blur=25

The commercial condom market has not only grown in size, but has also witnessed sea change in its communication which has become bolder with time

Sarmistha Neogy Feb 8, 2016 8:02 AM

Male deo category communication evolves languidly from selling seduction to breaking clutter?blur=25

Even as the tried and tested formula of making 'women go weak in the knees' remains the staple communication for male deo category, brands like Park Avenue, Envy 1000 and others attempt to innovatively highlight different aspects of the product

Sarmistha Neogy Aug 31, 2015 7:50 AM

Greenply and Century Ply infuse emotion in the low involvement plywood category?blur=25

Ogilvy & Mather tickles the funny bone in Greenply’s latest commercial. DDB Mudra goes the emotional way to launch Century Ply’s new sub-brand Sainik

Sarmistha Neogy Aug 5, 2015 9:05 AM

Ogilvy Mumbai wins creative duties for Shukran, Landmark Group's loyalty programme?blur=25

The agency has been handling creative duties for Landmark Group's Home Centre in MENA and now has won the creative mandate for Shukran, on the back of a multi-agency pitch

exchange4media Staff Sep 25, 2014 3:51 PM

Why Amul's current affairs gamble is a good idea??blur=25

Newsy advertising reinforces a customer's connection to a brand; capitalising on digital for topicality is a great opportunity as the medium is cost effective & delivers quick results

Twishy Aug 13, 2013 8:24 AM

IMPACT Annv Spl: Sumanto Chattopadhyay on 7 ad films that tell a better story?blur=25

Sumanto Chattopadhyay, Executive Creative Director, South Asia, Ogilvy & Mather, writes about the seven ad films that tell a story better that Bollywood films...

Sumanto Chattopadhyay Nov 25, 2011 9:19 AM

Reporter’s Diary: Soaring on creative vision?blur=25

It’s been one year since college got over and correspondent Shubhangi Mehta started working, and now, the transition from a college girl to a working woman has started sinking in…

Shubhangi Mehta Sep 10, 2011 8:38 AM

Ad Review: Bank of India giving wings to middle-class dreams?blur=25

Ogilvy & Mather’s three-campaign push for Bank of India reiterates the ‘real relationships’ peg of the bank.

Shubhangi Mehta May 18, 2011 9:09 AM

Ogilvy & Mather creates New TVCs for Bank of India?blur=25

 Ogilvy &Mather has created three campaigns for bank of India. The campaigns are for Bank of India Home Loans, Bank of India Personal Loans and Bank of India Car Loans.

Shubhangi Mehta May 16, 2011 8:19 PM

Creativity for Society: Taking social awareness mainline?blur=25

National television, radio channels and main line commercial channels are allotting time for social awareness campaigns. What is the story behind this? Here is what the experts think.

Shubhangi Mehta Apr 26, 2011 8:39 AM