FCB Ulka appoints John Thangaraj as Executive Planning Director - North?blur=25

In his 14 year career he has worked across research, marketing, account planning and media at companies like Quantum, Adidas, Rediffusion, Lowe Lintas and GroupM

exchange4media Staff Jul 5, 2016 10:58 AM

Suman Srivastava appointed as Vice Chairman & Chief Strategy Officer, FCB Ulka Group?blur=25

Rohit Ohri, Chairman and CEO FCB Ulka Group has announced the appointment of Suman Srivastava as Vice Chairman & Chief Strategy Officer, FCB Ulka Group.

exchange4media Staff Mar 9, 2016 11:38 AM

Suman Srivastava joins FCB Ulka as Chief Strategy Officer?blur=25

FCB Ulka has also announced an alliance with Marketing Unplugged, a consulting firm started by Srivastava

exchange4media Staff Mar 26, 2015 4:37 PM

Remembering V Ramani: Suman Srivastava?blur=25

They don’t make media professionals like V Ramani any more, states Suman Srivastava, as he remembers how he could ferret insights that mere mortals could not

Suman Srivastava Aug 2, 2012 2:40 AM

Marketing Unplugged: Want loyalty? Don’t focus on rewards?blur=25

This fortnight, Suman Srivastava highlights how companies are building loyal customer base by making them feel special & not by some rewards programme

Suman Srivastava Jan 10, 2012 8:05 AM

Marketing Unplugged: This tastes so … white!?blur=25

This fortnight, Suman Srivastava writes about how colours might even the way consumers perceive a product’s taste, service and value...

Suman Srivastava Dec 27, 2011 8:09 AM

Marketing Unplugged:  Business shouldn’t be about war?blur=25

This fortnight, Suman Srivastava takes the view that businesses will make more money by abandoning the thought that business is war…

Suman Srivastava Dec 13, 2011 8:49 AM

Marketing Unplugged:  Using mobile in your marketing mix?blur=25

A successful mobile marketing programme needs to get the consumer to do something, and reward him/her to do so. This fortnight, Suman Srivastava highlights some brilliant ideas in mobile marketing…

Suman Srivastava Nov 29, 2011 7:44 AM

Marketing Unplugged:  The business of business is not just business?blur=25

As the corporation becomes larger than the state, it cannot stay disconnected from the problems of society. It has to contribute. This fortnight, Suman Srivastava stresses on supporting what some are calling ‘Conscious Capitalism’…

Suman Srivastava Nov 15, 2011 8:55 AM

Marketing Unplugged:  Hand Built By Robots?blur=25

The new generation is getting addicted to customisation. And brands all around the world are noticing this trend. This post of Suman Srivastava is about the amazing ways in which brands are empowering customers and getting brand loyalty back.

Suman Srivastava Nov 1, 2011 8:55 AM

Marketing Unplugged: Plan B to her wallet?blur=25

After taking up the issue of innovation in pricing leading to strong brands being built, this fortnight Suman Srivastava in his blog Marketing Unplugged tackles the issue of innovation in distribution...

Suman Srivastava Oct 18, 2011 11:50 AM

Marketing Unplugged: How to make money by selling for Free?blur=25

Marketing has become too much about process and not enough about inspiration, ideas and passion. Creativity has been outsourced to agencies, as if creativity is only possible in communication. The result is me-too marketing strategies which lead to poor business results. Starting today and every alternate Tuesday, Suman Srivastava’s column will celebrate new thinking in marketing, wherever they come.

Suman Srivastava Oct 4, 2011 8:51 AM

Business of starting afresh: Ad honchos on whys & hows?blur=25

The Indian advertising industry had some big surprise moments in the last three months when high-profile and long serving agency heads announced their exits. e4m takes a closer look at why these decisions were taken, and what it means for the industry.

Tuhina Anand Jan 31, 2011 7:08 AM

Euro RSCG’s CEO Suman Srivastava quits?blur=25

Suman Srivastava, CEO, Euro RSCG India, has resigned from the organisation.

Shubhangi Mehta Jan 18, 2011 7:18 AM

GoaFest 2011: Lynn de Souza leads 2011 Committee; event planned for April 7-9?blur=25

Preparations for GoaFest 2011 have begun. Leading the festival this time is Lintas Media Group’s Chairperson and Vice President, Advertising Agencies Association of India (AAAI), Lynn de Souza. The event is planned for April 7, 8 and 9, 2011. The Industry Conclave will take place on April 7, 2011, followed by two days of GoaFest. It is understood that the venue this year would be South Goa.

Noor Fathima Warsia Dec 21, 2010 7:19 AM